For our client 1A Portale, we developed and implemented a comprehensive UGC (User Generated Content) video campaign. The goal was to produce authentic, attention-grabbing content created by both our in-house team and selected content creators to achieve maximum reach on social media.

By combining professionally produced in-house clips and authentic creator videos, we were able to offer a wide range of formats that were optimally tailored to the respective target groups: from humorous snippets and tutorial-style clips to testimonials and trend formats.

Services at a glance:

• Concept development & content strategy for the campaign

• In-house production: High-quality clips in a studio setup

• Creator Management: Selection, briefing and coordination of suitable UGC creators

• Social Media Optimization: Formats for TikTok, Instagram Reels & YouTube Shorts

• Editing & post-production for a consistent look and feel

• Content playout & reporting, including performance analysis

With this hybrid UGC strategy, we have managed to increase the reach organically and performance-oriented – authentic, entertaining and approachable for the target group of 1A Portale.