Digital tour accompaniment – full-service social media & web for the 2024 concert tour
For a Germany-wide concert tour in 2024 , we took over the complete support of online communication and digital support as a creative and strategic partner – from the website and social media to community management and campaign development. Our goal: to increase the reach of the tour, strengthen fan loyalty and make the tour an emotional experience on all channels.
Web Design & Platform Maintenance
At the start of the tour, we developed a modern, responsive website that not only provided information about tour dates, tickets and artists, but also served as a central content hub for news, media and promotions. We took care of the maintenance and regular updating as well as the technical support in the background.
Social Media Management & Content Coordination
We designed, created and managed the official social media channels for the tour. This included not only editorial support including content ideas, postings and layouts, but also continuous interaction with the community: answering comments, capturing moods, evaluating feedback – all in real time and with a feel for the target group.
Advice & tour planning
In addition, we supported the tour team with creative and productive feedback – for example, in planning content on site, visual communication or selecting suitable motifs and formats for certain tour stops. In this way, offline and online experiences could be seamlessly interlinked.
Competition campaign with London trip
A special highlight: As part of the tour, we organized a social media competition in which fans were given the chance to win an exclusive trip to London including a concert visit. Concept, technical implementation, communication and winner support – all from a single source.
Conclusion: Digital stage for real emotions
This project shows how effective holistic digital support can be for live events. Through professional support of all online channels, well thought-out community strategies and creative special promotions, a digital experience is created that authentically transports the spirit of the tour – and really reaches fans.
