For our partnership with Cosgear , we have implemented a creative influencer campaign around the products Costail and Cosears – with cosplayers as the face of the action at conventions and events!

With the smart Costail, which dynamically adapts to movement, and the interactive Cosears, which play with emotions, we have created an experiential product presentation that has sparked enthusiasm among cosplay fans, tech enthusiasts and event visitors alike.

Campaign highlights:

• Live demonstrations at conventions, including fitting & function demonstration

• Interactive meet and greets with cosplayers as brand ambassadors

• Social media content creation: videos, reels & story formats directly from the events

• Community engagement: live feedback and on-site actions

• Photo and video recordings for sustainable content use after the events

Through the combination of emotional live experience and viral content strategy, we were able to significantly increase the visibility of Cosgear products and address the target group directly in their favorite world: on the stages and in the aisles of their favorite conventions!