Cyber villains at it-sa 2022 – Walking Act & Trade Show Promotion for CrowdStrike

For our customer CrowdStrike, one of the leading providers in the field of cybersecurity, we were able to implement an eye-catching and attention-grabbing promotion at it-sa Expo 2022 in Nuremberg: As a specially designed cyber villain , we walked through the exhibition halls as a walking act – a staged contrast to CrowdStrike’s mission to combat digital threats.

Live communication with a wink

As a living part of the brand staging, we moved directly through the fair, interacted with visitors and provided a topic of conversation with a humorous wink. Flyers were distributed directly to interested parties to make them aware of CrowdStrike’s solutions – the perfect icebreaker for further discussions at the booth.

Conclusion: Creative awareness of cybersecurity

With a well-thought-out character, eye-catching costume and direct presence, we were able to make complex IT topics visually tangible and generate attention for CrowdStrike. This form of live communication with a storytelling factor showed once again how effective creative concepts are at trade fairs – especially in an environment full of technology and competition for visibility.