Influencer campaign for Huawei Honor Play – with Domtendo & launch event in Berlin

For the launch of the Huawei Honor Play , we set up a targeted influencer campaign that directly addressed the gaming community. Together with the well-known gaming creator Domtendo , we have taken reach and engagement to a new level and focused on the gaming performance of the new smartphone.

The highlight of the campaign: The big launch event in Berlin, where we brought together gaming fans, influencers and press representatives to experience the Honor Play live.

Our services at a glance:

• Influencer strategy & management: selection, briefing and coordination with Domtendo and others

• Event support & content creation on site in Berlin

• Social Media Activation: Reels, Livestreams & Event Highlights

• Community interaction and competition campaigns to increase reach

• Post-event content: highlight clips and post-event reporting for sustainable visibility

• Performance tracking & reporting for campaign evaluation

With authentic gaming content, an emotional live event and the involvement of strong creator personalities, we were able to successfully draw attention to the Honor Play and optimally showcase the gaming performance of the smartphone.