Molteni Vernici – Social Media Marketing for Exclusive Surface Finishing

For Molteni Vernici, the Italian specialist for high-quality surface finishing, we have developed and implemented a targeted social media marketing strategy . The aim was to make the brand’s exclusive quality and innovative strength a digital experience and to appeal to architects, designers and B2B customers in the premium segment.

With a mix of inspiring content, high-quality visuals and strategic campaigning, we were able to expand the brand presence on social media in a targeted manner and activate the community.

Our services at a glance:

• Development of a content strategy aligned with Molteni Vernici’s brand DNA

• Content creation & editorial plan: design inspirations, material presentations and possible applications

• Social media management, including community management & interaction

• Performance marketing & advertising campaigns, to specifically address B2B customers and design enthusiasts

• Analytics & reporting to measurably optimize reach, engagement, and conversions

• Storytelling & brand staging to make the craftsmanship quality and innovation visible

The result: a strong social media presence that underlines Molteni Vernici’s brand identity and reaches new customer bases in the premium and design sectors.