Mosticon – Event Marketing for an Anime Convention: Dragon as a Stand Highlight & Cosplay Gamification
For the Mosticon (Anime Convention), we have developed an attention-grabbing event marketing concept that brings streams of visitors to the booth in a targeted manner – with a unique live highlight: a walkable and rideable kite as a crowd puller, combined with interactive cosplay gamification.
The goal: maximum visibility at the con, strong social moments (photos/videos), high interaction at the booth and an experience that stays in your head – not just a “booth”, but a real mini-event within the convention.
Our services at a glance:
- Event marketing concept: stand story, experience design, visitor guidance & clear engagement mechanics
- Dragon as a highlight: Show/walk act as eye-catcher, photo moments, crowd pulling & stand activation
- Cosplay gamification: tasks/challenges, points/reward logic, interaction formats for cosplayers and visitors
- Content Hooks: Social Content Ideas (Reels/Shorts), Photo Spots, Call-to-Action for UGC
- On-Site Activation: Timing/Slots, Moderation/Process Logic, Smooth Stand Operation
With this setup, the Mosticon has been expanded with a strong activation highlight – a booth experience that generates attention, interaction and social buzz through the dragon and gamification .
