Notre Games – Influencer Marketing for Scratch Wars

For Notre Games , we implemented a creative influencer marketing campaign to promote the innovative card game Scratch Wars . The aim was to generate reach within the gaming and TCG (Trading Card Game) community while authentically presenting the unique features of Scratch Wars – especially the combination of physical scratch cards and app integration.

Together with selected content creators, we have produced cross-platform content that makes both the passion for collecting and the fun of the game tangible.

Our services at a glance:

• Conception of the campaign with a focus on community interaction and storytelling

• Creator Sourcing & Management: Selection of suitable influencers from the gaming and TCG scene

• Content creation & posting planning: unboxings, game instructions, challenges and authentic reviews

• Community activation through competitions and interactive formats

• Reporting & analysis to transparently present campaign successes

• Social media optimization, tailored to TikTok, Instagram and YouTube Shorts

With the Scratch Wars campaign, we successfully increased reach and engagement while highlighting the unique bridge between analog card game and digital app experience.