For the Nürnberger Nachrichten, we conducted a comprehensive consultation on how to get started with influencer marketing. The aim was to develop initial approaches for the strategic use of influencers in the regional environment and to lay the foundations for future campaigns.

Influencer marketing offers enormous potential, especially for established media companies, to authentically reach new target groups – especially younger readers – and to strengthen brand loyalty on social platforms as well.

Our services at a glance:

• Analysis & potential assessment for influencer marketing in the media context

• Development of initial campaign ideas for regional reach and engagement

• Creation of a creator screening: Recommendations for suitable influencers from the region

• Advice on legal bases and labelling obligations

• Guidelines for the implementation of initial cooperations, incl. briefing templates

• Social media content ideas to increase reach organically and through partnerships