Author: Max Wellner

As part of my academic work, I have dealt intensively with the future of social media – especially in the area of tension between artificial intelligence (AI) and the emerging metaverse. The study sheds light on how social platforms are changing as a result of technological innovations and what new opportunities, but also challenges, arise for users, companies and society.

The focus is in particular:

• AI-supported personalization of content and its impact on user experience and opinion formation

• Virtual interaction in the metaverse, including immersive social spaces and digital identities

• Opportunities for brand communication and community building in virtual worlds

• Ethics & privacy, especially in the context of hyper-personalized social media experiences

• Developments around virtual influencers & AI-generated content creation

The study combines theoretical foundations with practical future scenarios and provides well-founded insights for companies, media makers and all those who want to actively shape digital change.

Key message of the study:

AI and the metaverse are not only making social media more efficient and immersive, but also fundamentally transforming it into a dynamic ecosystem that increasingly merges real and virtual experiences.

Presentation: https://docs.google.com/presentation/d/1s5Exdd5Pbmqt3XNSDLKWxJRcZBl8G1vOMlEUUspEoko/edit?usp=sharing