Free social media check for your company

Your business is active on Instagram, TikTok, LinkedIn, Facebook, or other platforms — but does social media really bring visibility, trust, and inquiries?

Many companies post regularly without knowing exactly whether their content is working strategically. Others have profiles that exist but hardly generate reach, interaction or clear impact.

With the free Nakaryu Social Media Check , you get an initial assessment of how professional, visible and effective your social media presence is currently — from profile structure and content to brand impact to reach, community and enquiry potential.

Start your free Social Media Check now

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Why a social media check makes sense

Social media has long been more than a nice addition for many companies. Platforms such as Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts or Pinterest can be important points of contact between the brand and the target group.

Potential customers often look not only at your website, but also at your social media profiles. This is often where the first emotional impression arises:

Is your company active?
Is your brand clearly recognizable?
Is your content relevant?
Do people quickly understand what you offer?
Is there trust, personality and competence?
Is your content leading to website visits, inquiries, or purchases?

A social media profile that seems unclear, irregular or arbitrary can cost trust. A strong presence, on the other hand, can significantly increase visibility, brand loyalty and demand.

The social media check helps you to see where your presence is already working and where potential lies.

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What does the Nakaryu Social Media Check check?

The Social Media Check doesn’t just look at your appearance superficially. It’s not about whether a feed “looks nice”. What matters is whether your social media is a strategic fit for your business and supports real goals.

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Profile Structure & First Impression

The first impression is often decisive within a few seconds.

The check looks at whether your profile is clear, professional and understandable. This includes profile picture, name, bio, description, link, highlights, pinned posts, visual consistency, and whether visitors immediately understand who you are and why they should follow you or contact you.

Typical potentials:

Unclear profile description
Missing or weak call-to-action
No clear positioning
Inconsistent profile picture or branding
Lack of link to the website or offer
Confusing highlights
No pinned entry posts
Profile looks inactive or incomplete

A good social media profile is like a small landing page. It was intended to provide orientation, create trust and facilitate the next step.

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Content Quality & Topic Strategy

Many companies post spontaneously, but without a clear content strategy. This creates a feed that seems active but doesn’t convey a clear message.

The social media check looks at whether your content fits your target group, your offer and your business goals.

Among other things, this includes:

Topic selection
Content formats
Hook strength
Added value
Recognizability
Storytelling
Offer reference
Expert status
Brand personality
Relationship between information, trust and sales

Good content shouldn’t just be there. It should reach people, arouse interest, build trust and make your achievements understandable.

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Brand Impact & Recognition

Social media is one of the most important places where people get a feel for your brand.

The check looks at whether your appearance conveys a clear brand image. This includes visual design, language, tonality, themes, imagery, video style, and whether your business is recognizable.

Typical questions:

Is your brand instantly recognizable?
Does your appearance seem professional and consistent?
Do design, imagery and texts fit together?
Are you different from competitors?
Do you convey personality and competence?
Does it create a clear sense of what your company stands for?

Especially in crowded feeds, recognition is crucial. Anyone who seems arbitrary is quickly overlooked.

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Reach & Visibility

Social media is only useful if your content reaches the right people.

The check looks at whether your appearance is fundamentally designed for reach and visibility. This includes platform logic, formats, hashtags, keywords, hooks, posting frequency, reels, shorts, carousels, LinkedIn posts, search terms, and discoverability within the platforms.

Possible vulnerabilities:

Posts that are
too infrequent or irregular Weak hooks on videos
Lack of keywords in captions and profile
Too few clear topic clusters
No platform-appropriate formats
Too little video content
No clear strategy for reach
Content does not appeal to the desired target group

Today, social media doesn’t just work through followers. Many platforms are search engines and recommendation engines themselves. That’s why your content should be structured in such a way that it can be found, understood and played.

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Community & Interaction

A social media presence should not only broadcast, but build relationships.

The check looks at whether your profile promotes interaction and whether your content makes people react. This includes comments, saves, shares, direct messages, story interactions, polls, questions, answers, and community engagement.

Typical potentials:

Too little direct address,
no questions or interaction impulses,
comments are not used
strategically, stories seem arbitrary or irregular
, no community routines, too little personal or trust-building content
,
no clear connection between content and dialogue

Especially for service providers, local companies, creator brands and B2B brands, community can be an important trust factor.

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Conversion & enquiry potential

Many social media profiles generate reach, but not requests. Others have good content, but no clear path from interest to contact.

The social media check therefore also looks at whether your appearance contributes to concrete goals.

These can be:

more website visits
, more contact requests
, more consultations,
more sales
, more applications,
more newsletter registrations,
more event bookings,
more visibility for offers
, more trust in your brand

This requires clear CTAs, good offer communication, suitable links, landing pages, lead magnets and a meaningful connection between social media and website.

Social media should not run in isolation, but should be part of your digital infrastructure.

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Who is the Social Media Check suitable for?

The Nakaryu Social Media Check is suitable for companies, self-employed people, brands and organizations that want to better understand their social media presence and use it in a more targeted way.

The check is particularly useful for:

Local businesses that want to
be more visible Service providers who want to
receive more inquiries via social media B2B companies that want to
use LinkedIn or Instagram more strategically Online shops that want to
present products better Employer brands that want to
use social media for recruiting Creators, experts and personal brands
Agencies, associations, events and organizations
Companies that post regularly but see
little impactTeams that want to build social media more professionally

Whether you’re just starting out or already actively posting: The check gives you an initial assessment of where your performance stands.

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Typical problems that the Social Media Check can make visible

Many companies invest time in social media without knowing why it doesn’t work.

The check can provide indications of typical vulnerabilities:

Your profile doesn’t explain clearly enough what you’re offering.
Your bio doesn’t have a strong call-to-action.
Your content seems irregular or arbitrary.
Your brand is visually unrecognizable.
Your posts don’t address your target group concretely enough.
Your videos don’t have strong hooks.
Your content generates reach, but not requests.
Your platforms aren’t connected to the website or lead process.
You post a lot, but without a clear topic strategy.
Your social media presence doesn’t look as professional as your business actually is.

The goal is not to badmouth your previous performance. The goal is to make potential visible that has so far cost you reach, trust or inquiries.

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Social media check, content audit or profile analysis — what’s the difference?

A simple profile analysis usually only looks at bio, design and some posts.

A content audit looks more closely at content, formats, topics and performance.

The Nakaryu Social Media Check combines several perspectives:

Profile structure
Brand impact
Content strategy
Reach
Community
conversion
Website connection
Digital visibility
Growth potential

Because social media should not only look good. It should fit your brand, offerings, and business goals.

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From analysis to social media strategy

The free social media check is a first step. After that, you will know better where your appearance stands and which areas are particularly important.

If desired, Nakaryu can derive concrete next steps from this.

Possible measures are:

Social Media Strategy
Content Planning
Reels and Short Video Concepts
LinkedIn Content
Instagram Optimization
TikTok Strategy
Profile Optimization
Content Production
Community Building
Social Media Management
Creator and UGC Campaigns
Performance Content for Ads
Content Process
Automation Connecting Social Media to Website, Lead Magnet and CRM

In this way, social media does not become a time waster, but a strategic growth channel.

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Why Nakaryu?

Nakaryu develops digital infrastructure for the brands of tomorrow.

We don’t look at social media in isolation, but as part of a larger system of website, SEO, content, performance marketing, automation, AI, and brand building.

A social media presence should not only post. It was intended to make visible, build trust, activate people and create new points of contact.

Our approach combines strategy, creativity, technology and platform understanding.

We help companies not only “do it somehow”, but use it as a real part of their digital presence.

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Check your social media presence now

Social media can be more than casual posts.

It can make your brand visible.
It can build trust.
It can show your expertise.
It can strengthen customer relationships.
It can support inquiries, sales, and job applications.

The first step is to know where your performance currently stands.

Start the free Nakaryu Social Media Check now and find out what potential there is in your channels.

Start your free Social Media Check now

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FAQ on the Social Media Check

What is a social media check?

A social media check is an analysis of your social media presence. Profile structure, content, brand impact, reach, community, conversion and strategic potential are considered.

Is the Nakaryu Social Media Check free?

Yes. The Social Media Check is free of charge and serves as an initial assessment of your current appearance.

Which platforms can be audited?

The check is suitable for Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts and Pinterest, among others. Depending on the company, several channels can also be considered together.

Who is the Social Media Check suitable for?

The check is suitable for companies, self-employed people, service providers, local providers, B2B companies, online shops, creators, personal brands, events and organizations.

What is checked during the Social Media Check?

Among other things, profile structure, bio, branding, content quality, topic strategy, posting frequency, reach potential, community signals, call-to-actions and connection to the website or offers are examined.

Why doesn’t my social media bring any requests?

There is often a lack of a clear strategy between content, offer, target group and call-to-action. Reach alone is not enough. Your profile needs to build trust and guide people to the next step.

Is the check also suitable for LinkedIn?

Yes. LinkedIn can be very relevant, especially for B2B companies, service providers and experts. The check can help to better assess the profile, content, positioning and potential for inquiries.

Is the check also suitable for Instagram or TikTok?

Yes. For Instagram and TikTok, the check looks at profile structure, visual impact, short video potential, hooks, topics, recognition and community approach, among other things.

What is the difference between social media check and content audit?

A content audit looks primarily at content and its impact. The Social Media Check also looks at profile structure, brand impact, target group approach, conversion, platform strategy and connection to the entire digital infrastructure.

What happens after the social media check?

After the check, you will receive an initial assessment of your social media presence. If desired, Nakaryu can derive concrete measures for strategy, content, profile optimization, social media management or campaigns.