From Nuremberg, for teams in the DACH region and beyond: Nakaryu builds digital foundations that support brands long-term – with clear design, stable technology, and thoughtful structure, so people immediately understand what you stand for.Since 2017, we have combined creativity, technology, content, and modern systems into digital infrastructure that works in everyday life and grows with you.
Our Approach
Create digital infrastructure that makes your brand tangible – while cleanly integrating processes, content, and growth.
Active since 2017
→ Interdisciplinary thinking
Modular & scalable
→ From a solid foundation to continued growth
Clear & direct
→ No agency jargon
Partnership-based
→ Collaborate on equal footing
Questions about Nakaryu? Here are answers
FAQ
What is Nakaryu – and what exactly do you do?
Nakaryu is an interdisciplinary digital agency from Nuremberg. Since 2017, we have combined design, technology, content, and modern systems into digital infrastructure – with a focus on clarity, maintainability, and long-term impact.
What topics do you cover?
We work modularly and as needed: from websites & shops to landing pages, content structures, and technical setups to automations and integrations.
How quickly can a project start?
That depends on the scope. A clearly structured presence can be set up quickly, while more complex systems require more coordination and implementation. What’s important for us: structure first, then speed – so it remains sustainable.
Do you also work on existing websites?
Yes. We analyze the current state, clean up structurally, and bring design, content, and technology into a clean system. Depending on the condition, we optimize selectively or rebuild the foundation.
Are you more template-oriented or do you build custom?
Yes. We don’t work by the book but develop a design that fits the brand – including individual components and – if necessary – code adjustments to ensure the details are really right.
Is our presence mobile-optimized?
Yes. Responsive design is standard: the presence works consistently and cleanly on smartphone, tablet, and desktop.
Do you also do SEO?
We create the technical and content foundations for visibility: clean structure, performance, meta basics, and clear content. In-depth measures are possible as extensions depending on the objective.
Can we change content ourselves later?
Yes. You get access to a user-friendly backend (e.g., WordPress) so you can maintain content yourself – and we can continue to support if needed.
Do you also take care of hosting & infrastructure?
That depends on the setup – basically, we can handle hosting/domain/email as part of support or work cleanly with existing solutions.
Are maintenance and updates part of your work?
Yes. Maintenance and updates are part of a long-term sustainable digital foundation – so security, compatibility, and performance don’t fall behind.
Can you integrate tools and software?
Yes. We integrate external systems like CRM, booking tools, payment providers, or other platforms – provided it fits strategically and the effort is reasonably planned.
How does collaboration with Nakaryu work?
We work transparently and modularly. Scope and framework depend on the goal, complexity, and desired support – without unnecessary packages, but with a clear focus.
Are there hidden costs?
No. We clearly agree on effort and framework in advance. Additional components are only implemented if you explicitly approve them.
Can the scope change later?
Yes, depending on the model and agreement, adjustments, extensions, and further development are flexibly possible – with clear coordination and prioritization.
What happens when the collaboration ends?
When a collaboration ends, we clarify clearly how handover, access, and responsibilities are managed. Important: The digital foundation remains transparently documented so that you remain operational.
Are later extensions possible?
Yes – within the agreed setup. We think scalable from the start and avoid solutions that make later steps unnecessarily complicated.
How do you handle licenses and tools?
If licenses are required for certain functions, we coordinate this transparently. Where possible, we use proven standards; where necessary, we build custom solutions.
When is more server performance needed?
Depending on traffic, functionality, and system load, an upgrade may be advisable. We provide pragmatic advice and configure the infrastructure so that stability and performance can grow accordingly.
Do you support content and structure?
Yes. We support content structure, page logic, and texts – so that your content is understandable and your positioning comes across clearly.
Can you integrate social media into the appearance?
Yes. We can link social profiles, embed feeds, and integrate touchpoints so that they fit user navigation.
Do you also help with images, videos, and design assets?
Yes. If material is available, we integrate it optimally. If not, we assist with procurement/production or building a consistent asset set – as needed.
Do you also support reach or campaigns?
Yes, when it makes strategic sense. What matters to us is: The foundation must be right first – then it is worthwhile to direct reach and campaigns onto a strong base.
Is there support after launch?
Yes. We won’t leave you alone: For questions, problems, or further developments, we provide direct and solution-oriented support.
What happens in case of technical problems?
We fix errors, take care of updates, and ensure the foundation remains stable – so you can focus on your business.
Are there regular backups?
Yes. Backups are a fundamental part of stability and security – and are considered accordingly during setup.
Can we request changes later?
Yes. Adjustments are possible at any time – we prioritize together what has the greatest impact and implement it cleanly.
Digital infrastructure for all industries
We work across industries
Nakaryu supports teams in many areas: from local service providers through law firms and practices to e-commerce, industry, and organizations.
Max Wellner is founder and CEO of Nakaryu and has been combining web design, marketing, technology, and creative thinking into distinctive digital brand identities since 2017. His goal is not just to build websites, but to create digital foundations on which companies can grow sustainably. To this end, he develops modern presentations, systems, and structures that connect design, function, visibility, and future viability.
With Nakaryu, he pursues an interdisciplinary approach that goes beyond classic agency services. The focus is not on isolated individual measures, but on digital infrastructure, strong brand presence, and solutions that sustainably position companies more professionally, clearly, and relevantly.
The creative minds behind Nakaryu
Our Heroes
Nakaryu Roadmap
Our Journey
Selina
Maira
Marcia
Fabian
Henrike
Julius
Tobias
What defines Nakaryu
Creativity, technology, and future thinking – combined into one system.
Nakaryu stands for a world where imagination and reality merge. The name is derived from Japanese: “Ryu” (dragon) symbolizes strength, magic, and transformation, while “Naka” (the center) represents the state of in-between, the connection of two worlds. Nakaryu is more than a name – it is a vision.
We believe in the power of the creative and extraordinary. Our agency is a place where digital innovation meets the physical world. Through technology, design, and storytelling we create experiences that inspire people, strengthen brands, and lead companies into new digital dimensions.
Our philosophy is based on curiosity, courage, and unconventional thinking. We challenge the status quo, shape future visions and bring companies to the forefront of digital transformation. Modern technologies, including artificial intelligence, are tools for us to expand creative processes and develop innovative solutions.
Nakaryu means pioneering spirit, innovation, and exploring new possibilities. We combine the physical and digital experiences, the imagination and practical possibilities – and make the impossible possible.
What Nakaryu stands for
This shapes our work
Digital Foundation
→ A lasting foundation: content, site structure and technology.
Interdisciplinary thinking
→ Design, technology, and content are planned by us as one system.
Clean & responsible implementation
→ Stable, maintainable and with a focus on data protection, security, and updates.
Grow instead of rebuild
→ Continued development is built into the plan.
Performance & user guidance
→ Fast loading times, clear structure, and an experience that builds trust.
Long-term partnership
→ Support that continues after the project ends
Direct line & quick coordination
→ Transparent, pragmatic and solution-oriented – without detours.
Scalability
→ Systems that can be expanded as requirements grow.
What defines us
More than standard – for your Growth
Clear framework & predictable
→ Transparency, clean processes, and clear expectations.
Custom instead of off-the-shelf
→ Tone, design, and structure tailored to brand and target audience.
Everything from a single source – From marketing to AI
→ Design, tech, content, and systems working seamlessly together.
WordPress/WooCommerce as a solid foundation
→ Flexible for websites, shops, and scalable setups.
Tools, automations & integrations
→ We connect platforms and build workflows when they truly save work.
All-in-One from 95 € / month
→ Decisions based on impact, maintainability, and goals, rather than trends.
Thinking future-proof
→ We use new technologies where they bring long-term benefits.
Made in Nuremberg, scalable for DACH & international
→ Solidly built, clearly guided, and prepared for growth.
That fits Nakaryu
Additional building blocks
