Founder. CEO. Creative mind behind Nakaryu.–Since 2017, Max Wellner has been developing digital brand presences, websites and systems for companies that want more than standard.It combines design, technology, content and brand impact to create solutions that not only look good, but also last for the long term – as a foundation for trust, visibility and growth.

What is often really stuck

Viele digitale Auftritte wirken wie Stückwerk: hübsch, aber ohne Struktur – oder technisch sauber, aber ohne Persönlichkeit. Genau dort gehen Wirkung, Vertrauen und Chancen verloren.

Max's approach

Max denkt Websites als Teil einer digitalen Infrastruktur: Design, Inhalt, Technik und Markenaufbau greifen wie ein System ineinander – damit dein Auftritt nicht nur präsent ist, sondern Substanz hat und funktioniert.

Thinking long-term

→ Digital foundation instead of quick fix

Clear handwriting

→ Creative, structured, entrepreneurial

System instead of patchwork

→ design, content & technology intertwine

Future-oriented

→ Open to AI, automation & new standards

Digital foundations for a wide range of industries

Experience that doesn't think in pigeonholes

Max Wellner is the founder and CEO of Nakaryu and has been combining technology, marketing, branding, content and creative future topics for many years to create an interdisciplinary approach that goes far beyond classic agency work.

With a Bachelor of Engineering in Media Engineering, over 10 years of experience in software development and marketing , and more than 8 years as a CEO and project manager in a wide variety of industries , he brings together technical know-how, strategic thinking and creative brand perspective. His aim was never just to serve existing standards, but to think of new ways, to identify opportunities early on and to develop solutions that do not come off the shelf.

It is precisely this view that characterises his work to this day: ambitious, goal-oriented and always out of the box.

Over the years, Max has built more than 250 websites, apps and brands – both for clients and for his own companies and projects. This resulted not only in digital presences, but also in real systems, brand worlds and infrastructures that are designed for growth, recognition and future viability.

In addition to Nakaryu, Max is also behind other brands and companies such as Nekodanshi , combining business, digital strategies, creative staging, community understanding and modern media worlds in a way that is unusual, but precisely for that reason particularly effective.

Another formative part of his career is his many years of experience as a social media creator. For over 15 years , he has been involved in digital presence, content, communities, reach and personal brand building. This perspective flows directly into his work: not only from a corporate perspective, but also from the real practice of visibility, storytelling, platform dynamics and community building.

His passions for cosplay, travel, fantasy and new technologies are not a side aspect, but part of his creative mindset. They sharpen his eye for aesthetics, staging, storytelling, immersive experiences and digital brand worlds with character. It is precisely this mixture of technical expertise, entrepreneurial aspirations and creative vision that makes up his approach.