LIVE BRAND EXPERIENCE · GAMESCOM & CONVENTIONS
Fan journey instead of trade show booth. Gamescom and convention activations that connect brand worlds, characters, creators, cosplay, content, and measurable goals into a seamless experience.
The challenge
When story, personnel, tasks, content, and data collection are planned separately, the impact on individual trade show days remains limited.
Our solution
Nakaryu translates campaign goals and IP into an experience from pre-event and booth story to follow-up and reporting.
From briefing
to live
experience
One process, one responsibility model, and clear handovers.
01 · Goals & IP
Sharpen target groups, brand world, conversion, timing, and framework conditions.
02 · Experience Design
Develop booth story, touchpoints, quests, creator moments, and content mechanics.
03 · Production & Rehearsal
Prepare casting, costumes, assets, briefings, schedules, technology, and backups.
04 · Onsite & Evaluation
Coordinate teams and clearly evaluate leads, codes, or wishlists.
One plan instead of
Individual solutions
Pre-event, onsite, content desk, and post-event interlock.
Fans don’t remember booth space. They remember experiences.
We connect lore, people, tasks, content, and conversion into an activation that feels like part of the brand world.
What the activation can achieve
Modularly plannable, yet dramaturgically seamless.
Brand world & Characters
IP-faithful translation of lore, characters, and product messages into live moments.
Gamification & Rewards
Quests, challenges, stamp, code, or QR mechanics with achievable rewards.
Creators, Moderation & UGC
Talents, hosts, stage moments, and shareable fan content for onsite and social.
Event Content & Follow-up
Shotlist, reels, statements, aftermovie, retargeting, and traceable reporting.
Pre-event. Onsite. Post-event.
The activation doesn’t start at the entrance nor end with hall closing. Teasers and community warm-up lead into a clear onsite journey. Content desk, follow-up, and evaluation extend the impact.
One experience, three phases
- Reveal & Warm-up
- Interaction & Capture
- Content & Conversion
Experience for games, brand worlds, and live moments
Strategy, production, and activation are conceived together – with one contact person and clear approvals.
What teams gain from this
- A solid story instead of individual program points
- IP-compliant characters, creators, and content
- Clear roles, timings, and backup scenarios
- Measurable signals instead of pure visitor counting
Request Gamescom activation
Four meaningful entry points – always individually calculated.
Concept Sprint
On request
For teams with goal, space, and IP – but without a solid guiding idea yet.
- Goals, target groups & KPIs
- Booth story & journey
- Mechanics and resource plan
Activation Design
Custom Offer
For brands that need a complete experience and production concept.
- Experience Design
- Gamification & Rewards
- Creator / Cosplay Concept
Onsite Experience
Custom Offer
For activations with characters, creators, cosplay, and content desk.
- Casting & Briefing
- Rehearsal & Coordination
- Reels & Aftermovie
Full Journey
Custom Offer
For publishers and brands with pre-, onsite-, and post-event orchestration.
- Pre-Event Warm-up
- Live Activation
- Follow-up & Reporting
FAQ on Activation
How early should we start?
For an extensive Gamescom activation, several months of lead time are advisable. Smaller modules can be planned more compactly depending on availability.
Can you handle individual modules?
Yes. Concept sprint, casting, cosplay, creator program, content desk, or tracking can be commissioned individually.
Do you work IP-compliantly?
Yes. Lore, character rules, approval processes, and brand requirements are documented early.
Do you handle casting and costumes?
Yes. Depending on the project, we coordinate selection, fittings, props, briefings, rehearsals, and on-site support.
How is success measurable?
We define signals such as leads, QR scans, codes, wishlists, content distribution, or qualitative fan reactions.
Do you produce trade show content?
Yes. A content desk can produce photos, reels, statements, and quick social cuts following agreed approval paths.
Also outside of Gamescom?
Yes. The model also works for comic cons, anime and gaming conventions, roadshows, and community events.
What do you need for the initial consultation?
Helpful are game or brand decks, goals, dates, booth plans, target groups, desired modules, and a rough budget framework.
Send us game deck, booth plan, or briefing
We organize goals, journey, modules, and next decisions in a clear initial consultation.
From contacts come moments. From moments come fans.
Gamescom and convention activations by Nakaryu.