From the first reveal to release and beyond: We connect positioning, landing pages, creators, community, and tracking into a launch system that converts attention into wishlists, signups, and active fans.
What we make of it
Nakaryu plans narratives, touchpoints, assets, and measurement as a seamless journey – tailored to team size, genre, platforms, and release phase.
Launch Narrative
→ Positioning and messaging used consistently by the team, press, creators, and community.
Wishlist Funnel
→ Reveal and game landing page with clear paths to Steam, demo, newsletter, and Discord.
Creator & Community
→ Activations, assets, and moderation rhythm for credible reach.
Measurable Rollout
→ Events, UTMs, dashboards, and learning loops from the first teaser to live ops.
Launch system instead of isolated measures
From reveal to live ops
Positioning & Launch Messaging
→ Core promises, genre hooks, target groups, and messages for store, press, and social.
Reveal & Game Landing Page
→ Mobile-first presence with trailer, features, platforms, and clear conversion paths.
Wishlist & Signup Funnels
→ Steam, newsletter, demo, and Discord journeys with clean tracking.
Press Kit & Creator Assets
→ Key facts, logos, screenshots, B-roll, talking points, and easy-to-use download packages.
Trailer & Content Repurposing
→ Shorts, reels, posts, and updates created from trailers, screenshots, and dev material.
Influencer Activation
→ Creator selection, outreach, briefing, codes, embargoes, and reporting.
Discord & Community
→ Channel architecture, moderation, events, AMAs, and feedback loops.
Next Fest, Early Access & Release
→ Campaign rhythm for demo, festivals, launch, DLCs, seasons, and updates.
Lifecycle Marketing for Games
Every beat builds on the next
A game launch is not a single date. We develop a robust dramaturgy that builds early attention, consolidates signals, and continues learning after release.
The plan connects communication and conversion
- Reveal: Narrative, trailer hook, landing page, and initial wishlist impulses.
- Demo & Next Fest: Onboarding, creator seeding, feedback, and retargeting.
- Early Access & Release: Proof, community moments, reviews, and conversion.
- DLC & Live Ops: Updates, seasons, and content recycling for sustainable relevance.
Tracking connects all phases: We define events and KPIs that fit your platforms and goals.
Process
This is how your launch system is created
Four clear steps from the starting point to the learning campaign
Service Overview
A modular scope – tailored to phase and team
You can engage us for the complete launch orchestration or for a clearly defined campaign component. The specific scope will be prioritized together after a brief review.
| Component | Typical Deliverables | Goal |
|---|---|---|
| Strategy Sprint | Positioning, target groups, beats, channel and KPI plan | Shared direction |
| Launch Experience | Landing page, store journey, press kit, creator hub | Wishlists & signups |
| Content Engine | Trailer/screenshot repurposing, social, updates | Continuous relevance |
| Activation | Creator, Discord, AMA, demo/festival program | Active community |
| Measurement | Tracking plan, UTMs, dashboard, review | Learning rollout |
FAQ
Important questions before launch
Which teams is game launch marketing suitable for?
For indie studios, publishers, platform projects, and brands with their own game – from first reveal to early access, release, DLC, or live ops.
Can you also handle just a single launch component?
Yes. Examples include a positioning sprint, a game landing page, a press kit, creator outreach, community activation, or a tracking setup.
Do you collaborate with existing PR or media partners?
Yes. We define clear roles, assets, and handovers and integrate existing PR, paid media, platform, and distribution partners into the launch plan.
Do you support Steam Next Fest and demo phases?
Yes. We plan demo funnels, landing pages, creator seeding, community programs, tracking, and subsequent analysis for the next campaign beat.
How is success measured?
Depending on the starting point, via wishlists, demo downloads, signups, Discord growth, creator content, engagement, store traffic, and clearly defined conversion events.
When should we start?
Ideally several months before an important beat. A focused sprint is also possible on short notice if build, assets, responsibilities, and approvals are available.
Show us your game
Send us your game, trailer, or Steam page. We will respond with an honest assessment of which launch levers will make the biggest difference now.