From Nuremberg, for Germany and beyond: We design and implement experiential marketing that not only reaches people but actively engages them – live, digital or hybrid, crafted so that your brand becomes tangible within seconds.
If you are looking for experiential marketing that is more than just a „nice event“, we combine story, space, interaction, and technology into an experience that stays in the mind – and generates measurable impact.
Our Solution
Make your brand tangible – with concept, interaction, and production – so that real connection arises from attention.
Ongoing Support
→ Including Updates & Support
Personal Support
→ Always by your side
No High Costs
→ No Setup Fee
Cancelable Monthly
→ Try without risk
Experiential Marketing for All Industries
We develop brand experiences for every industry
Nakaryu implements experiential marketing for all industries: From local service providers through trade and industry to entertainment. Browse through our Showcases & References and get ideas for your next experience format.
The shown Demos are only examples for inspiration. Every activation is always individual: We tailor concept, touchpoints, and implementation precisely to your brand, your goal, and your audience – as distinctive as your brand feeling.
Choose the right experiential marketing package for you
No setup fee. Cancel monthly without risk.
With the Nakaryu Experiential Marketing Flat you get interactive marketing without high upfront payments. We develop concepts and assets within the package and provide you with a team that continuously evolves your experience format – from idea to evaluation.
This is our pricing model:
Imagine your activation is like a stage.
Whether a small pop-up or a large brand world, we are experience architects. We build the stage without setup costs, you only pay the monthly support: concept, production, content & support.
The best part: We can refine & expand anytime.
Fixed costs that typically occur with activations – such as tooling, hosting for microsites, QR & tracking setups, asset management and backups – are already included as far as they can be mapped in the package.
This is what defines our experiential marketing
Included in all packages
Ongoing costs covered
→ For tools, microsites, QR assets & certificates
Concept, design and implementation
→ Adjustments until you are satisfied
GDPR-compliant implementation & maintenance
→ Cleanly executed with weekly backups on German servers.
Seamless migration included
→ Whether existing campaign or new experience format.
Top performance & interaction on all devices
→ Optimized loading times, clean UX, tracking-ready & highly interactive.
Continuous development
→ Instead of “one-time event without learnings”
24/7 managed hosting & personal support
→ Fast coordination and easy communication via own platform
Scalability
→ Expandable at any time as reach & demands grow
Secure your free initial consultation now
Get non-binding advice
→ Write to hey@nakaryu.de, chat on WhatsApp, or call +49 152 58119266. We are happy to advise you.
15% discount on all packages
→ For clubs, creators & artists. Just write to us.
Referring is worthwhile
→ 100 € credit for every referred new customer.
Our experiential packages compared
When do I need which package?
More attention on site
Café Whisk & Willow
We design a small but effective experiential campaign for Café Whisk & Willow – including pop-up elements, QR mechanics, contest/feedback flow, social assets, and a small landing page. Additionally, we implement tracking basics for local activations with (clear calls-to-action, QR analysis, simple conversion tracking) to turn walk-in customers into regulars in a planned way. Optionally, we add seasonal theme worlds, sampling actions, or mini-events.
Increase community & bookings
Yoga Studio Zenscape
For Yoga Studio Zenscape we develop an interactive format that sparks curiosity and registrations/bookings promotes: with experience stations, course teasers, clear CTAs („Book a trial lesson“) and a landing page for participation. Additionally, we implement measurement & content basics for relevant search terms (e.g., Yoga in [Stadt], courses, trial lesson) and focus on quick access to information, streamlined flows, and simple evaluation. Optionally, we integrate newsletter/WhatsApp opt-in as well as landing pages for retreats, workshops, or specials.
Experiential Marketing: Immersive Brand Experience & Content
Fashion Store Harayuku
For the Fashion Store Harayuku we develop an attention-grabbing, scalable Brand Activation with interactive touchpoints – including pop-up concept, content plan, UGC mechanics, contest/drop system, as well as microsite/QR flow. We optimize experience flow, UX, and conversion (clear participation steps, mobile first, fast loading times) and lay the foundation for Measurability (clean events, pixel/server tracking, consent). Optionally, we integrate Automations such as AI-powered content & caption suggestions, multiple languages, creator seeding, campaign landing pages, analytics and more – so that activation grows with collections, drops and community.
International Brand Building
Tech Provider Nebula VR
For the exclusive Tech Provider Nebula VR we develop a high-quality, scalable Immersive Brand Experience with strong storytelling, interactive demos, experience stations, lead/demo flow and clean conversion structure (e.g. Request demo, Book consultation). We implement a multilingual experience platform with custom-developed plugins, workflows & automations to optimize Performance & UX (mobile first, fast loading times) and establish a clean Tracking & Analytics foundation (events, consent, dashboards, evaluation). We monitor the tech & security stacks 24/7 at enterprise level. Optionally, we add campaign landing pages, lead magnet/opt-in, case study section as well as integrations into CRM/automation – so that measurable more opportunities arise from experience interest.“
More attention & brand loyalty
More interaction & experience quality
More leads, sign-ups & sales
More enthusiasm & WOW factor
This is how we develop your experiential marketing
Step by step to your brand experience
What makes us special
As unique as your
brand
Ready to start immediately & cancellable flexibly
→ Transparent, calculable costs.
Tailored concepts
→ Story, touchpoints & design tailored to your target audience.
All from one source – From creation to tech
→ Content, ads & extensions flexibly bookable.
Interactive platforms for maximum flexibility
→ For pop-ups, roadshows, trade show setups & hybrid experiences.
Management tools & plugins
→ Proprietary AI workflows & automations.
All-in-one from 95 € / month
→ Including hosting, tools, support & continuous adjustments.
Future-proof technologies
→ Regular updates & innovative experience formats.
German quality, internationally scalable
→ Secure infrastructure & setups for a strong presence, made in Nuremberg.
Experiential marketing comparison
Why Nakaryu is better than
agencies
You want Experiential Marketing, that not only generates attention but delivers real interaction and measurable results? At Nakaryu, we develop interactive marketing for SMEs, growing brands, and organizations – live, digital or hybrid.
Engagement first, with a clear story and precise tracking. Instead of high one-time costs, you get a predictable model with a monthly fixed price: We take care of concept & implementation, handle the technical basics, and optimize your activation long-term upon request.
| Implement Experiential Marketing | Nakaryu | Freelancer | Agency | In-house |
|---|---|---|---|---|
| Concept & Storytelling (Brand Experience) | ✔ | ✔ | ✔ | ✔ |
| Interactive Activations (Live, Pop-up, Guerrilla) | ✔ | ✖ | ✔ | ✔ |
| Immersive Tech (AR/VR, Projection, Sensors) | ✔ | ✖ | ✔ | ✖ |
| Production & Event Logistics (Partners, Setup/Teardown) | ✔ | ✖ | ✔ | ✖ |
| 360° Distribution (Social, PR, Paid, Influencer) | ✔ | ✖ | ✔ | ✖ |
| Measurability (KPIs, Leads, Footfall, UGC, Surveys) | ✔ | ✔ | ✔ | ✔ |
| Time Savings (End-to-End Control) | ✔ | ✖ | ✔ | ✖ |
| Personal Contacts | ✔ | ✖ | ✖ | ✔ |
| Scalability (Roadshows, Multiple Cities, Rollout) | ✔ | ✖ | ✔ | ✖ |
| Flexibility (Rapid Iterations & Learnings) | ✔ | ✔ | ✖ | ✔ |
| Costs | from 95€ / month Strategy & Ongoing Support |
from 1,000€+ mostly project-based |
5,000–50,000€+ Production & Retainer Possible |
High Fixed Costs Team, Tools, Licenses |
Reviews
Real projects & the faces behind them
Timo Gerken
Head of International / FANDOM
★★★★★
“Thanks again for all your hard work on this. It was awesome working with you. We’ll certainly be reaching out for future campaigns.”
Lisa-Marie Sinnig
Account Manager / Mutabor GmbH
★★★★★
“A huge thank you for the great collaboration! We will definitely recommend you and if it fits for the next project, we will gladly come back to you!”
Patricia Brumme
Head of Marketing & PR / Enginsight GmbH
★★★★★
“So far everything is going well for us and everyone is very satisfied with the process.”
Rolf Naberink
Product Marketing Manager / Supermicro
★★★★★
“Definitely reaching out for future campaigns in Germany”
Frank Ferchau
Managing Director / Ferchau GmbH
★★★★★
“Simply excellent!”
Heinrich-Wilhelm Wudtke
Strategic Director / PURE Online GmbH
★★★★★
“The Belgian colleagues saw your work at the premiere in Berlin and are so impressed!”
Leandra Goldenstein
Marketing Coordinator / CrowdStrike
★★★★★
“Your commitment in lead acquisition was phenomenal, the communication always friendly and timely, and the on-site collaboration left nothing to be desired!”
Peggy Berger
Project Manager VW / Avantgarde GmbH
★★★★★
“Many thanks from our side! It was great and above all a real success 😊”
Cathalijne van Weert
Project Manager Events / Elfia
★★★★★
“Thank you both for being there!”
Claudia Löblein
Golfshop Nürnberg OHG
★★★★★
“Many thanks for your support, the shop is running smoothly!”
Questions about Experiential Marketing? We Have Answers
FAQ
What does experiential marketing at Nakaryu include?
Our service includes conception, implementation, and optimization of experiential marketing – from small pop-ups to large-scale, immersive brand experiences (live, digital, or hybrid).
What types of experiential marketing do you implement?
We offer various packages for: pop-up activations, trade show & live activations, roadshows, interactive campaigns with microsites/QR flows, immersive experiences (e.g., AR/VR elements), as well as hybrid formats with tracking & evaluation.
How long does it take to implement an activation?
It depends on the format and scope. Small activations can be ready to launch within a few days, while complex immersive campaigns require several weeks of lead time. Larger tour/roadshow setups are usually planned over several months.
Can you revise an existing experiential format?
Yes, we can further develop existing activations or set up completely new ones. We handle setup, migration of assets/tools (if possible), and restructure the format to improve performance and make it easier to measure.
Do you work with standard formats or develop custom experiences?
Every concept is tailored individually to your brand – we do not work with „copy-paste“ processes. Depending on the package, we also implement custom interactions, special tracking events, or individual microsite elements to deliver exactly the desired experience.
Are the digital touchpoints mobile-friendly?
Yes, we design all touchpoints responsively: microsites, QR flows, and interactive elements work reliably on smartphones, tablets, and desktops.
Can you measure and evaluate the results?
Yes, depending on the package, we set up clean tracking (e.g., events, UTM structure, dashboards). Optionally, we offer advanced analysis, testing, and optimization for interaction and conversion goals.
Can I adjust content myself?
Yes, if a backend is needed, you get access to a user-friendly system to maintain content/assets or make simple changes yourself (e.g., landing page texts, images, CTAs).
Do you offer hosting or do I have to manage it myself?
Hosting, domain & email mailboxes are included.
Are regular maintenance and updates included?
Yes, maintenance and regular updates are included in the subscription – to ensure microsites, tracking setups, and integrations run smoothly.
Can you integrate existing systems or external software?
Yes, we integrate interfaces to CRM systems, ticketing/registration, payment providers, sweepstakes tools, or other platforms. Depending on the integration effort, a higher package is advisable.
How much does experiential marketing cost at Nakaryu?
We work with monthly subscriptions so you don't have to tie up large one-time budgets. The prices are transparent and can be scaled depending on the scope of the experience.
Are there any hidden costs?
No, all services are clearly defined in the booked subscription. Additional components (e.g. special productions or external trades) are only charged after consultation and explicit approval.
Can I cancel the subscription monthly?
Yes, our packages are flexible. You can cancel monthly or switch to another package if the scope or goals change.
What happens if I cancel?
Upon cancellation, you can take over the assets/setups we created depending on the scope for a buyout fee of three monthly installments. Please note: after that, you are responsible for operation, maintenance, hosting, tracking, and updates yourself. Any tool/license costs must then be continued independently. Alternatively, we offer you an affordable transitional solution in case of short-term budget bottlenecks to keep everything online – during this time, however, we would not carry out any further developments.
Are later extensions or changes included in the price?
Basically yes – the scope depends on the package. We only implement optimizations and extensions after your approval and do not charge anything without explicit consent.
How are licenses billed?
For many standard tools, we have agency licenses and can often use them without additional costs. If external licenses are necessary for special functions, we pass these costs on 1:1 and coordinate them with you in advance.
What does a server upgrade cost?
For most activations, the standard setups we offer are sufficient. In certain cases, however, more performance or special resources are needed – e.g. with high traffic, complex interactions, or many simultaneous accesses. Upgrades are possible at any time with us and are billed transparently at market-standard prices.
Do you also support the marketing of the activation?
Yes – we support you in ensuring the experience also gains reach: with suitable landing pages, tracking/attribution basics, and conversion-strong texts. Additional measures for scaling (e.g. creators, paid distribution, or campaign setups) can be flexibly booked as add-ons.
Can you integrate social media?
Yes, we can seamlessly connect your activation with Instagram, TikTok, Facebook, Pinterest, or other platforms and integrate social feeds, UGC galleries, or sharing mechanics.
Do you also create content for the activation?
Yes, we create texts and content for microsites, QR flows, and campaign landing pages upon request. If you provide your own material (photos/videos), we are happy to use it. Alternatively, we also offer on-site production as well as design & content subscriptions for assets, templates, and social content.
Can you boost the activation with online advertising?
Yes, we can additionally offer performance services to increase reach and participation – with targeted campaign distribution and clean tracking.
Is there support after the activation launch?
Yes, support is included in the subscription. We help quickly and easily with questions about setup, tools, tracking, or technical problems –.
What happens if there is a technical problem?
As part of the subscription, we take care of bug fixes, monitoring, and updates – to ensure the experience runs stably, even with high traffic.
Do you offer regular backups?
Yes, we create regular backups to ensure microsites, assets, and configurations are secured.
Can I order new functions or changes at any time?
Yes, you can request adjustments at any time – from small text/asset updates to new interactions, depending on the package scope.
This fits our experiential marketing
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