Why build your own SEA team when you can outsource Bing Ads (Microsoft Advertising) in a predictable, data-driven, and flexible way? With a clean setup, clear KPIs, and continuous optimization, we get more qualified leads and revenue out of your budget – especially strong for B2B search, local providers, and scaling companies.
Our Solution
Nakaryu takes over your Bing Ads as a well-coordinated SEA team – from account structure through keyword logic to reporting and ongoing iteration.
Ongoing Campaign Optimization
→ Including setup, search term analysis & budget control
Direct Contact Person
→ Quick coordination on ads, approvals & performance figures
Predictable Monthly Costs
→ No setup fee
Cancelable Monthly
→ Start flexibly and scale as needed
Bing Ads Agency as External SEA Partner
For All Industries: Microsoft Advertising That Fits Your Funnel
No matter the industry: with Search Ads, the challenges are often similar. There is a lack of time for clean keyword structures, search queries are not regularly reviewed, ad variants are tested too rarely – or tracking and landing pages do not work seamlessly together.
This is exactly where Nakaryu comes in: you get a well-coordinated Bing Ads team consisting of Strategy, Account Setup, Ad Copy, Campaign Management, Remarketing, Reporting, Testing and Tracking Setup – with clear processes, fast iterations, and a focus on Performance. Instead of launching campaigns „here and there“, we build a reliable system: clean account and campaign structure, keyword maintenance, A/B tests for ad copy, negative keyword management, and analyses that show which search queries actually generate revenue.
What makes us special: We don’t think of Bing Ads as „just a few keywords“, but as a permanent acquisition channel – with a plan, learning logic, and clear priorities. We translate your goals into campaign architecture, structure keywords by intent, and optimize based on data. Whether local service provider, e-commerce, or B2B offering – Nakaryu adapts setup and pace to your organization.
Plannable, fast, and transparent: as monthly support with clear deliverables, fixed processes, and a team that continuously optimizes. So that budget turns into measurable results – and clicks into real inquiries or purchases – sustainably, scalable, and without chaos in the ads account.
Online Shops & E-Commerce
Beauty & Wellness
Creatives, Media & Pop Culture
B2B, Coaching & Consulting
Real Estate & Architecture
Events & Occasions
Practices, Health & Fitness
Gastronomy, Hotel & Tourism
Education, Associations & Social
Crafts, Construction & Mobility
Lawyers & Tax Advisors
Industry & Research
Choose the right Bing Ads package for you
No setup fee. Cancel monthly – risk-free.
With Nakaryu you get a structured Bing Ads management as a monthly subscription – in every packageCampaign setup, keyword testing, ad variants, budget control, remarketing, reporting & ongoing optimization: everything is included.
The difference between the packages is your monthly hourly quota – that is, how much SEA capacity you can use per month.
This is our pricing model:
Whether small budget or large scaling – Nakaryu works cross-platform and grows with you.
More hours mean: more tests, faster iterations, more ad variants in parallel and shorter learning cycles.
You decide how much support you need – we provide setup and optimization from a single source.
You determine the amount of the (separately billed) advertising budget, we try to get the most out of it.
What sets our Bing Ads agency apart
Your advantages in all packages
Account setup & campaign strategy
→ Structure, objectives, tracking basics, and dedicated contact person
Ad variants & ad copy
→ Text variants, USPs, extensions, and clean testing
Keyword & intent logic
→ Keywords, match types, and negative keywords per funnel stage
Offers & landing page focus
→ Meet search intent, clarify benefits, increase conversions
360° Search campaigns & always-on ads
→ Monthly planning, seasonal peaks, promotions, and performance iteration
Ad extensions & assets
→ Sitelinks, callouts, snippets, and consistent messaging
AI, tools & automations
→ Efficient workflows, variant creation, and reporting templates
Monitoring & budget control
→ Performance checks, learnings, and adjustments as planned
Individual implementation
→ No standard setups, but search ads tailored to goal, industry, and offer.
Bing Ads management
→ Campaign structure, search terms, optimization & test plan
Tracking & conversion basics
→ Events, UTM logic, and clean data as decision basis
Promotions & launch campaigns
→ Planning, implementation, and evaluation for peaks & releases
Brand messaging & tone
→ Clear messages, strong USPs, and consistent ad language.
Project organization & approvals
→ Clear to-dos, status updates & regular performance reports
Growth & CPA optimization
→ Keyword learnings, ad tests, and conversion paths
(Add-on) Website & ecommerce
→ Book our web design flat rate here.
Package selection Bing Ads (Microsoft Advertising)
Choose your desired package
Questions? We’re happy to help!
→ Write to hey@nakaryu.de, chat on WhatsApp, or call +49 152 58119266. We are happy to advise you.
We manage Bing Ads across all industries
When do I need which package?
More local inquiries via Bing Search Ads
Schneider GmbH
„The family business manufactures railings, stairs, and steel constructions in the Nuremberg area. Until now, new orders came almost exclusively through recommendations. With the Starter package, local Bing Search Ads were set up, relevant search terms structured, and initial inquiries targeted. Today, new customer contacts are regularly generated via Microsoft Advertising – predictable and without a large advertising budget.“
Scale locally & online with search intent & remarketing
St. Elisabeth
„The senior residence St. Elisabeth was looking for reinforcement for nursing staff and new residents. Through the Traveler package, we established structured keyword clusters for care and recruiting. Thanks to targeted remarketing and ongoing ad optimization, we noticeably reduced the cost per application and ensured a steady occupancy of care places – reliable, transparent, and optimized monthly.“
Bing Ads agency with testing plan & scaling logic
Weber & Partner Law Firm
„The business law firm advises companies in labor and contract law. With increasing competition, various ads, landing pages, and keyword strategies were tested in parallel. Through continuous A/B testing, conversion tracking, and regular optimizations, Microsoft Advertising developed into a fixed channel for high-quality mandate inquiries with clearly measurable performance.“
Multi-campaign Bing Ads management
GenussWerk
„The corporate group operates several restaurants and event locations in different cities. For each brand, separate campaigns, regional budgets, and seasonal promotions were developed. Search ads, remarketing, and multiple campaign types ran in parallel. Through central management, all locations could be flexibly controlled, new promotions quickly implemented, and advertising budgets efficiently distributed.“
More visibility & brand impact
Higher lead quality & conversion rate
More inquiries & sales via search & remarketing
More stability through testing & learnings
15% discount on all packages
→ For clubs, creators & artists. Just send us a message.
Referring pays off
→ 100 € credit for every referred new customer.
How the onboarding works
Step by step to the Bing Ads subscription
What makes us special
As unique as your
Company
Fast implementation & personal support
→ Fast help, clear learnings & implementation – whenever you need it.
Cancelable monthly
→ Maximum flexibility without long-term contracts.
Always on the pulse of the platforms
→ Updates, best practices and new features for Microsoft Advertising.
Everything from a single source – Setup, ads & optimization
→ Strategy, testing & reporting – one team, one process.
Seamlessly integrated like your in-house team
→ Dedicated contacts, clear processes, maximum transparency.
Team relief & planning reliability
→ SEA capacity like from multiple roles, without hiring stress.
Internal tools & own workflows
→ Efficient workflows with templates, checklists & clean processes.
Plannable, transparent costs
→ Fixed price without surprises – no hidden agency fees.
Future-proof and innovative
→ We continuously test and scale with your goals.
German quality, internationally scalable
→ Structured processes & reliable implementation, made in Nuremberg.
Bing Ads Agency vs Others
Why Nakaryu is better than
Agencies
Do you want to run Bing Ads professionally without struggling through keyword lists, search terms, and tracking questions? Then Nakaryu is right for you. We deliver Bing Ads management that does not stop at „a few ads“ but works with structure, testing, and clear learnings.
With our subscription model, you get a well-thought-out keyword & campaign logic that accurately maps search intents and uses budgets efficiently. From account setup to ad copy to ongoing optimization and reporting: We accompany you continuously so that performance becomes more stable and measurably improves.
Instead of coordinating multiple service providers, you get a clear process and a team that works like an in-house setup – reliable, plannable, and transparent.
| Services / Benefits (Bing Ads / Microsoft Advertising) | Nakaryu | Freelancer | Advertising agency | In-house |
|---|---|---|---|---|
| Basic services (strategy, account setup, ad copy & extensions) | ✔ | ✔ | ✔ | ✔ |
| Technical setup & campaign management (keyword/query management, tracking, import/migration) | ✔ | ✖ | ✔ | ✔ |
| B2B lead funnel & CRM integration (leadgen setup, CRM connection, remarketing) | ✔ | ✖ | ✔ | ✔ |
| Testing, Optimization & Reporting (A/B Tests, CPL/CPA, Pipeline, ROAS) | ✔ | ✖ | ✔ | ✔ |
| Predictable Costs, Automation & Scalability (AI Workflows, Budget Spikes) | ✔ | ✖ | ✖ | ✖ |
| Fast Response Times & Proactive Support (Daily Checks possible) | ✔ | ✖ | ✖ | ✔ |
| Cancelable monthly | ✔ | ✔ | ✖ | ✖ |
| Costs | from 995€ / month | 1,500€–6,000€+ / month | 3,000€–20,000€+ | 6,000€–15,000€+ / month |
Reviews
Real projects & the faces behind them
Timo Gerken
Head of International / FANDOM
★★★★★
“Thanks again for all your hard work on this. It was awesome working with you. We’ll certainly be reaching out for future campaigns.”
Lisa-Marie Sinnig
Account Manager / Mutabor GmbH
★★★★★
“A huge thank you for the great collaboration! We will definitely recommend you and if it fits for the next project, we will gladly come back to you!”
Patricia Brumme
Head of Marketing & PR / Enginsight GmbH
★★★★★
“So far everything is going well for us and everyone is very satisfied with the process.”
Rolf Naberink
Product Marketing Manager / Supermicro
★★★★★
“Definitely reaching out for future campaigns in Germany”
Frank Ferchau
Managing Director / Ferchau GmbH
★★★★★
“Simply excellent!”
Heinrich-Wilhelm Wudtke
Strategic Director / PURE Online GmbH
★★★★★
“The Belgian colleagues saw your work at the premiere in Berlin and are so impressed!”
Leandra Goldenstein
Marketing Coordinator / CrowdStrike
★★★★★
“Your commitment in lead acquisition was phenomenal, the communication always friendly and timely, and the on-site collaboration left nothing to be desired!”
Peggy Berger
Project Manager VW / Avantgarde GmbH
★★★★★
“Many thanks from our side! It was great and above all a real success 😊”
Cathalijne van Weert
Project Manager Events / Elfia
★★★★★
“Thank you both for being there!”
Claudia Löblein
Golfshop Nürnberg OHG
★★★★★
“Many thanks for your support, the shop is running smoothly!”
Questions about the Bing Ads Agency? We have answers
FAQ
What is Bing Ads or Microsoft Advertising?
Microsoft Advertising is Microsoft's advertising platform. Your ads appear, among others, in Bing search, on Yahoo, and in the Microsoft Audience Network. Especially in the B2B sector or with older target groups, Microsoft Advertising often offers lower click prices and less competition than Google Ads.
How does Nakaryu work?
Nakaryu manages your Bing Ads as a predictable subscription: You choose your hours package, we flexibly take care of setup, keyword logic, ads, optimization, and reporting – transparently, scalable and efficiently.
Who is Nakaryu suitable for?
For startups, SMEs, brands, and teams who want to use Microsoft Advertising measurably without permanently building internal capacities for campaign setup, keywords, testing, and optimization.
How quickly can I start?
Usually within a few days after order confirmation and a short kick-off – so campaigns run cleanly and initial learnings emerge quickly.
How do AI and Copilot affect my Bing Ads campaigns?
With the integration of ChatGPT/Copilot into Bing search, search behavior is changing. We optimize your ads for conversational search queries and use Microsoft's AI features so that your offers are prioritized directly in search and AI responses.
What costs will I incur?
You only pay your booked monthly price. No hidden fees. External costs (e.g. creator fees, tools, licenses, or advertising budgets) are agreed with you transparently in advance.
Additional costs
We procure tools or licenses in consultation and pass them on 1:1. Advertising budgets for Bing Ads run transparently in your own Microsoft Advertising account.
How are additional or overtime hours billed?
If the quota is used up, you can book additional hours – at a fixed rate of 95 € /h.
How high should my advertising budget be in addition to the Nakaryu package?
That depends on the industry, click prices, and target region. As a rough guide, we usually recommend a monthly advertising budget for a meaningful test period that is at least 3 to 5 times the booked hours package. In the initial consultation, we calculate this specifically for your industry and goals.
Is there a minimum term and notice period?
No, the package can be canceled monthly at any time.
Do you also take care of conversion tracking (UET tag, goals)?
Yes, the setup and verification of the Microsoft UET tag as well as the definition of clean conversion goals are part of the standard setup in every package. Without reliable tracking, campaign success cannot be optimized seriously.
What services are included?
Campaign setup, keyword testing, ad optimization, negative keyword management, budget control, reporting, and iteration – a SEA team without coordination chaos.
How quickly are tasks implemented?
Usually within a few days. Depending on priority, we coordinate timings with you; urgent topics (e.g., launch, promotion, event) can be implemented at short notice by arrangement.
Are websites or shops included?
Web design is not part of Bing Ads management but can be booked as an add-on. Since websites incur ongoing costs (hosting, maintenance, licenses), we offer a separate web design flat rate for this. You can even book this directly as an add-on in the configurator above.
What does the chatbot / AI recommendation tool on the landing page include?
Our integrated AI advisor analyzes your inputs about your business goals in seconds and immediately suggests the mathematically and strategically best fitting package including effort estimation.
How flexible is the collaboration?
You book monthly plannable hour packages. Unused hours can be carried over for one month. The subscription can be canceled monthly at any time.
How does communication work?
You have a dedicated contact person and can reach us by email, chat, phone, or video call. We work like your internal SEA team – fast, efficient, and clearly structured. We are also happy to come to your location upon reimbursement of travel expenses.
How is support handled during the collaboration?
Regular coordination, simple approval processes, and clear reporting ensure that Bing Ads management runs smoothly and you always keep an overview.
Can I add or change services at any time?
Yes. Within your hourly quota, we prioritize tasks flexibly. If you need more, you can book additional hours or switch to a larger package.
How are hours documented?
We record all hours in an online tool. Upon request, you will receive monthly summaries so you can see exactly how your quota was used.
This fits with Bing Ads management by subscription
Recommended services
What Our Customers Say
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How does Nakaryu work?
Nakaryu takes over your Bing Ads as a predictable subscription: You choose your hourly package, we flexibly take care of setup, keyword logic, ads, optimization, and reporting – transparent, scalable, and efficient.
Who is Nakaryu suitable for?
For startups, SMEs, brands, and teams who want to use Microsoft Advertising measurably without permanently building internal capacities for campaign setup, keywords, testing, and optimization.
How quickly can I start?
Usually within a few days after order confirmation and a short kick-off – so that campaigns run cleanly and quickly and initial learnings emerge.
What costs will I incur?
You only pay your booked monthly rate. No hidden fees. External costs (e.g. creator fees, tools, licenses, or advertising budgets) are transparently agreed with you in advance.
How are additional or overtime hours billed?
When the quota is used up, you can book additional hours – at a fixed rate of 95 € /h.
Is there a minimum term and notice period?
No, the package can be canceled monthly at any time.
What services are included?
Campaign setup, keyword testing, ad optimization, negative keyword management, budget control, reporting, and iteration – an SEA team without coordination chaos.
How quickly are tasks implemented?
Usually within a few days. Depending on priority, we coordinate timings with you; urgent matters (e.g., launch, promotion, event) can be implemented at short notice by arrangement.
Are websites or shops included?
Web design is not part of Bing Ads management but can be booked as an add-on. Since websites incur ongoing costs (hosting, maintenance, licenses), we offer a separate web design flat rate for this. You can even book this directly as an add-on in the configurator above.
How flexible is the collaboration?
You book monthly predictable hour packages. Unused hours can be carried over for one month. The subscription can be canceled monthly at any time.
How does communication work?
You have a dedicated contact person and can reach us by email, chat, phone, or video call. We work like your internal SEA team – fast, efficient, and clearly structured. We are also happy to come to your location upon reimbursement of travel expenses.
How is support handled during the collaboration?
Regular coordination, simple approval processes, and clear reporting ensure that Bing Ads management runs smoothly and you always keep an overview.
Can I add or change services at any time?
Yes. Within your hourly quota, we prioritize tasks flexibly. If you need more, you can book additional hours or switch to a larger package.
How are hours documented?
We record all hours in an online tool. Upon request, you receive monthly summaries so you can see exactly how your quota was used.





























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