Why spend months coordinating internally when a rebranding with clear processes can be faster, cleaner, and more predictable? We combine strategy, design, and implementation in a subscription model – so your brand relaunch is consistently effective and you can focus on your daily business. Scalable for startups, SMEs, and established brands.
Our Solution
Nakaryu supports your brand relaunch as a flexible brand team: from positioning through design to rollout – efficiently, coordinated, and without friction.
Ongoing Support
→ Including adjustments & coordination
Dedicated Contact Person
→ Clear process, short communication paths
Predictable Costs
→ No setup fee
Cancelable Monthly
→ Start flexibly, scale flexibly
References & Case Studies
Trusted by
strong brands
Rebranding Agency & Digital Partner
For all industries: Brand presence that works in everyday life
No matter the industry: The symptoms are often similar. The logo no longer appears contemporary, the messages contradict each other, templates are missing – and every team „crafts“ assets themselves. A brand relaunch creates order – without overwhelming your organization.
This is exactly where Nakaryu comes in: You get a interdisciplinary team made up of Brand Design, Web, Content, Social Media, SEO, Performance, Automation and AI Workflows – with a clear brand strategy, clean design system, and a focus on Consistency. Instead of individual measures „here and there“, we develop a rebranding framework that works: clear positioning, consistent visuals, understandable messages, and a rollout that is uniform across all touchpoints.
The special thing: We don’t think of rebranding as „nice design“, but as a system change in brand appearance – with guidelines, assets, and processes. We translate goals into priorities, coordinate stakeholders, and implement iteratively. Whether a local business, growing medium-sized company, or organization with multiple teams – Nakaryu scales along.
Plannable, fast, and transparent: as a monthly flat rate with clear deliverables, fixed processes, and a team that continuously thinks along. So that a brand refresh becomes a measurably better appearance – consistent, credible, and feasible.
Online Shops & E-Commerce
Beauty & Wellness
Creatives, Media & Pop Culture
B2B, Coaching & Consulting
Real Estate & Architecture
Events & Occasions
Practices, Health & Fitness
Gastronomy, Hotel & Tourism
Education, Clubs & Social
Crafts, Construction & Mobility
Lawyers & Tax Advisors
Industry & Research
Choose the right package for your brand relaunch
No setup fee. Cancel monthly – risk-free.
With Nakaryu you get our complete rebranding setup as a flat rate – in every packageBrand strategy, design system, brand guidelines, asset creation, rollout on channels, support & ongoing optimization: everything is included.
The only difference between the packages is your monthly hour quota – that is, how much team capacity you can use per month.
This is what our pricing model looks like:
Whether a small team or a large brand presence – Nakaryu works across industries and scales with you.
More hours mean: more output, faster implementation, more parallel deliverables and shorter time-to-brand impact.
You decide how much capacity you need – we implement your rebranding in a structured way, from a single source.
This is what makes Nakaryu special
Your benefits in all packages
Brand strategy & personal consultation
→ Analysis, positioning, and dedicated contact person
Brand story, copy & content setup
→ Messaging, tone, and texts for website, social & brand assets
International scalability
→ Multilingual adaptation and consistent brand deployment
E-commerce: Amazon, eBay, Etsy
→ Brand presence for shop, listings, and marketplace assets
360° Brand rollout & campaigns
→ Consistent appearance across all brand channels
Corporate design & visual system
→ Design for all touchpoints – from template to key visual
AI, tech & automation
→ Efficient asset creation, interfaces & new technologies
Support & monitoring
→ Support during rollout and quick assistance in daily operations
Custom Solutions
→ No template – Rebranding tailored to target audience and market.
Social Media Management
→ Rebranding-compliant templates, editorial & creator planning
SEO & Link Building
→ SEO-secure relaunch, on-page structure & tracking for rollout
Events, Trade Shows & Gamification
→ Brand experience concepts and staging for appearances
Branding, PR & Communication
→ Corporate identity, brand guidelines and external communication.
Administration, Project and Product Management
→ Central control, approvals and regular progress updates
Lead Gen., Sales & Growth Hacking
→ Brand-to-demand: landing pages, assets and conversion optimization
(Add-on) Website & Ecommerce
→ Book our web design flat rate here.
Package Selection
Choose your desired package
Starter
995 € per month
Quick brand refresh for a clean restart
10 hours / month
Ideal if you want to modernize your branding (basics & templates) without overhauling everything at once. Perfect for initial brand guidelines, new visuals, and a clear look.
Traveler
1,895 € per month
More room for design system & rollout.
20 hours / month
Ideal if your brand relaunch involves multiple channels: website assets, social templates, pitch materials, and consistent language – with enough capacity for coordination and implementation.
Hero
3,595 € per month
Your outsourced brand team.
40 hours / month
Ideal for companies that see rebranding as an ongoing process: positioning, design system, guidelines, and continuous rollout – prioritized and with strategic support.
Legend
6,895 € per month
For large brands, many touchpoints & complex rollouts. Everything from „Hero“, plus:
80 hours / month
Ideal for high demand and many stakeholders: maximum capacity, high-priority support, and enterprise-level rebranding – exclusive and limited to a few slots.
Questions? We’re happy to help!
→ Write to hey@nakaryu.de, chat on WhatsApp, or call +49 152 58119266. We are happy to advise you.
We support rebrandings in all industries
Which package fits your rebranding when?
Fast Brand Refresh for Local Visibility
Elektro Kernwerk
„The Nuremberg electrical company Elektro Kernwerk has been in business for twelve years and relies primarily on referrals. However, the logo, vehicle lettering, and website come from different years. The company wants to appear more modern without losing its local recognition. We unify colors, typography, templates, and communication to create a professional brand presence for the next growth phase.“
Rebranding for Local & Digital Growth
Thermovolt Energy Technology
„Thermovolt transformed from a regional gas installer into a sought-after specialist for heat pumps and photovoltaics. Through a holistic rebranding with a new corporate design, clear benefit communication, and digital relaunch, the company specifically targets professionals looking to change jobs and discerning homeowners. A sharpened positioning that combines local trust with digital advantage and measurable lead growth.“
Rebranding & Brand Story for a Young Target Audience
InkRevolution
„InkRevolution in Berlin no longer wanted to be just „another studio“. With the Hero package, a bold brand story was created around „art on skin, not just patterns“. New logo, colorful CI, Instagram world, and event concept specifically appealed to 20–35-year-olds. Within 3 months, appointment bookings doubled – especially for custom designs.“
Brand Relaunch for International Scaling
Falkner & Cie
„Falkner & Cie. was the established address for commercial real estate in Frankfurt for 15 years – now the firm is opening locations in Vienna and Zurich. The previous brand appears regional and no longer fits the international ambition. With the Legend package, a complete brand relaunch is created: multilingual brand system, international positioning, and an appearance that conveys trust and premium standards equally in three countries.“
More Recognition & Brand Trust
Clearer Design System & Better Usability
Stronger Messages & More Inquiries
More Consistency & Genuine WOW Factor
15% discount on all packages
→ For clubs, creators & artists. Just send us a message.
Referring pays off
→ 100 € credit for every referred new customer.
This is How Your Rebranding Starts
Step by Step to the Brand Relaunch as a Flat
What makes us special
As unique as your
Company
Fast Implementation & Personal Support
→ Clear priorities, quick adjustments – whenever you need them.
Cancelable Monthly
→ Maximum flexibility without long-term contracts.
Always up to date
→ Modern tools, efficient processes & AI-supported workflows.
Everything from a single source – From brand to rollout
→ Strategy, design, content, web & implementation – one team, one system.
Seamlessly integrated like your in-house team
→ Personal care, clear approvals, maximum transparency.
Team Relief & Planning Security
→ The power of a whole brand team – without fixed personnel costs.
Internal Tools & Own Plugins
→ Efficient processes with optimized workflows & tailor-made solutions.
Predictable, transparent costs
→ Fixed price without surprises – no hidden agency fees.
Future-proof and innovative
→ We further develop your brand – tailored to the market and goals.
German quality, internationally scalable
→ Clean processes & reliable implementation for a strong presence, made in Nuremberg.
Rebranding Flat vs Others
Why Nakaryu is better than
traditional agencies
You want to renew your brand presence without getting lost in endless loops? Then Nakaryu is right for you. As a rebranding agency, we don’t just deliver a new logo – we build a consistent system of positioning, design, and guidelines that works in everyday life.
With our flat-rate model, you get predictable capacity for strategy, design, and rollout. From the initial brand audit through templates and key visuals to ongoing maintenance: We accompany you step by step to ensure the new brand is rolled out cleanly everywhere and remains strong in the long term.
Instead of coordinating multiple service providers, you get everything from a single source – structured, transparent, and reliable.
| Rebranding services & benefits | Nakaryu | Freelancer | Advertising agency | In-house |
|---|---|---|---|---|
| Brand design (logo, colors, typography, key visuals) | ✔ | ✔ | ✔ | ✔ |
| Brand strategy & rebranding concept (incl. brand guidelines) | ✔ | ✖ | ✔ | ✔ |
| Website Relaunch & Launch Communication (UX, Social/Ads/Newsletter) | ✔ | ✖ | ✔ | ✔ |
| Content Creation (Photo/Video) in a New Look | ✔ | ✔ | ✖ | ✔ |
| Predictable Costs, Automation & Everything from a Single Source (Strategy → Design → Implementation) | ✔ | ✖ | ✖ | ✖ |
| Cancelable Monthly | ✔ | ✔ | ✖ | ✖ |
| Costs | from 995€ / month | 4,000€+ / month | 2,000–20,000€+ | 10,000€+ / month |
Reviews
Real projects & the faces behind them
Timo Gerken
Head of International / FANDOM
★★★★★
“Thanks again for all your hard work on this. It was awesome working with you. We’ll certainly be reaching out for future campaigns.”
Lisa-Marie Sinnig
Account Manager / Mutabor GmbH
★★★★★
“A huge thank you for the great collaboration! We will definitely recommend you and if it fits for the next project, we will gladly come back to you!”
Patricia Brumme
Head of Marketing & PR / Enginsight GmbH
★★★★★
“So far everything is going well for us and everyone is very satisfied with the process.”
Rolf Naberink
Product Marketing Manager / Supermicro
★★★★★
“Definitely reaching out for future campaigns in Germany”
Frank Ferchau
Managing Director / Ferchau GmbH
★★★★★
“Simply excellent!”
Heinrich-Wilhelm Wudtke
Strategic Director / PURE Online GmbH
★★★★★
“The Belgian colleagues saw your work at the premiere in Berlin and are so impressed!”
Leandra Goldenstein
Marketing Coordinator / CrowdStrike
★★★★★
“Your commitment in lead acquisition was phenomenal, the communication always friendly and timely, and the on-site collaboration left nothing to be desired!”
Peggy Berger
Project Manager VW / Avantgarde GmbH
★★★★★
“Many thanks from our side! It was great and above all a real success 😊”
Cathalijne van Weert
Project Manager Events / Elfia
★★★★★
“Thank you both for being there!”
Claudia Löblein
Golfshop Nürnberg OHG
★★★★★
“Many thanks for your support, the shop is running smoothly!”
Questions about the Rebranding Flat? We have answers
FAQ
What is the difference between rebranding and redesign?
A redesign usually only affects the visual appearance (logo, colors, layout). Rebranding goes deeper: brand positioning, target audience, message, and story are redefined – design is only a result of this, not the starting point.
How does Nakaryu work?
Nakaryu provides you with a complete brand team as a flat rate: strategy, design, content, and rollout. You choose your hours package, we handle the implementation flexibly – predictable, scalable, and efficient.
Who is Nakaryu suitable for?
For startups, SMEs, and companies that want to modernize or realign their brand presence without having to build an internal brand team.
When is the right time for a rebranding?
Rebranding is especially worthwhile when your offering has grown, you want to reach new target groups or higher price segments, the design looks outdated, or recruiting is stagnating. Also after mergers, leadership changes, or strategic realignments, rebranding creates clarity and new trust.
How quickly can I start?
Usually within a few days after orderconfirmation and an initial briefing –, you quickly start with audit, concept, and initial assets.
What costs will I incur?
You only pay your booked monthly price. No hidden fees. External costs (e.g., printing, tools, licenses, or media budget) are transparently agreed with you in advance.
Additional Costs
We procure licenses or tools in consultation and pass them on 1:1. External budgets (e.g., ads) run transparently through your own accounts.
How are additional or overtime hours billed?
If your quota is used up, you can book additional hours – at a fixed rate of 95 € /h.
Is there a minimum term and notice period?
No, the package can be canceled monthly at any time.
What services are included?
Brand strategy, positioning, corporate design, brand guidelines, templates, content & asset creation, rollout support, SEO-secure transition, and more – a team that implements your brand relaunch holistically.
What does a professional rebranding include?
A professional rebranding can include much more than just logo and colors. Depending on the project, this may include positioning, target group analysis, corporate design, brand guidelines, templates, messaging, content, website assets, social media, SEO, and rollout across various touchpoints. Which areas are implemented depends on your specific goal.
How quickly are tasks implemented?
Usually within a few days. Depending on priority, we plan deliverables and approvals; urgent adjustments during rollout can be implemented at short notice by arrangement.
Does Nakaryu also handle implementation on website and social media?
This is exactly our strength as a holistic digital partner: We don’t just hand over a PDF with guidelines, but implement the new branding directly on your WordPress/WooCommerce website, adjust social media channels, and support marketing and content.
Are websites or shops included as well?
Web design is not automatically included in the rebranding flat rate but can be booked as an add-on. Since websites incur ongoing costs (hosting, maintenance, licenses), we offer a separate web design flat rate for this, which you can select as an add-on in the configurator above.
How flexible is the collaboration?
You book monthly plannable hour packages. Unused hours can be carried over for one month. The subscription can be canceled monthly at any time.
How does communication work?
You have a dedicated contact person and can reach us by email, chat, phone, or video call. We work like your internal brand team – quickly, structured, and pragmatically. Upon request, we can also come to your location, with travel expenses covered.
How is support handled during the collaboration?
Regular coordination, clear approval processes, and transparent reporting ensure that the brand relaunch runs smoothly and you always keep track.
Can I add or change services at any time?
Yes. Within your hourly quota, we prioritize services flexibly. If additional hours are needed, you can book extra hours or switch to a larger package.
How are hours documented?
All hours are recorded in an online tool. Upon request, you receive monthly summaries so you can see exactly how your rebranding quota was used.
This fits the full-service flat rate
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