Lectures & Workshops on AI Search Visibility & GEO with Max Wellner

Our workshops and lectures include preparation, execution, and follow-up – ranging from compact impulses on AI Search to intensive in-house trainings where GEO measures are seamlessly integrated into your daily work.

You can book, among others, these formats: impulse lecture on AI Search visibility, GEO workshop (basic), AI Search in-house workshop, multi-day in-house seminar, content workshop for AI answers, as well as a technical GEO workshop (structure & signals).

That depends on the goal, scope, and starting point. A compact impulse is often possible in 3–4 hours, an in-house workshop typically lasts one day. Multi-day seminars are suitable if you combine several GEO modules and want to directly establish routines, templates, and processes for AI Search.

Yes, gladly. We can review existing content, page structures, and previous learnings and use them as a basis. Depending on the starting point, we refine existing approaches for AI Search or build a new GEO setup – always with clear priorities, responsibilities, and roadmap.

Yes. Every AI Search & GEO workshop is tailored to your goals, target groups, and resources – including exercises, examples from your context, and concrete next steps. If appropriate, we also add a lean measurement setup and clear workflows for implementation.

Yes, workshops are possible both as on-site in-house training and remotely. For remote sessions, we use interactive tools to ensure exercises, breakouts, and live work on your GEO cases run smoothly.

Yes. Depending on the topic, we work with boards, templates, and a clear setup for tasks, responsibilities, and measurability – so you can continue GEO measures cleanly right after.

Yes. You will receive materials to continue working internally (e.g., AI Search content brief, query/intent mapping, answer template, prompt frameworks, checklists). On request, we also show you how to maintain the templates cleanly in your existing tools.

For in-house workshops, we bring everything necessary. For remote seminars, you receive access to templates and working documents so you can continue your AI Search and GEO tasks without interruption.

Yes, on request there are follow-ups, Q&A sessions, or a brief refinement after 2–4 weeks to clarify open questions and secure GEO implementation.

Yes, we can consider your existing systems and build suitable workflows – e.g., for content production, approvals, QA, reporting, and structured processing of GEO priorities. The exact scope depends on the chosen format.

We calculate our lectures and workshops transparently based on scope (duration, preparation, number of participants, topic). You will receive a clear offer in advance so that budget and expectations for AI Search visibility & GEO are reliably plannable.

No. There are no hidden costs. Additional services such as extra workshop days, an additional lecture slot, or follow-ups only arise if you actively commission them.

Yes, flexibly. You can book individual modules or combine formats (e.g., impulse lecture + in-house workshop). Dates are coordinated based on availability and with appropriate lead time.

After the workshop, you can optionally book further support (e.g., sparring, implementation assistance, or additional training sessions). You remain flexible and decide which support is truly useful for your GEO and AI Search goals.

Basically yes – the exact scope depends on the format. The offer specifies what is included (preparation, execution, follow-up, templates). Anything beyond that only with your approval.

If external tools/licenses are required for certain exercises or templates, we coordinate this in advance. Usually, we work with common, free, or already team-available tools.

Yes. For larger groups, complex topics, or hybrid setups, we plan for more moderation and structure. This scales cleanly – from the small core team to the large group.

Yes. We specifically focus the format on AI Search visibility and GEO – always with an eye on your goals, your target audience, and an actionable roadmap (content, structure, signals, measurability).

Yes, as long as it serves your AI Search visibility. For example, we work on content formats that are cited in AI answers, on E-E-A-T signals, and on consistent author/brand presence – including templates so that you can implement it sustainably.

Yes, in the workshop we jointly develop concrete content and templates that you can use directly (e.g., AI Search-optimized FAQ modules, glossary components, answer pages, content briefs). If you need professional production or design beyond that, it can be added separately.

Yes, we can classify paid reach as a complementary lever – for example, when it comes to testing messages or setting demand signals. However, the focus of this format remains on AI Search visibility and GEO so that you have a setup you can continue internally.

Yes. If questions arise after the training or you want support with implementation, follow-ups or sparring are possible – depending on need and scope.

If anything remains unclear, we clarify it in a structured way: via Q&A, short check-ins, or an adjustment of the GEO roadmap so that you remain operational in AI Search.

Yes, you receive documentation of the results as well as templates/work documents so that nothing is lost and GEO implementation continues smoothly.

Yes, within the agreed scope you can request adjustments or additions at any time (e.g., additional modules, deepening, or team enablement around AI Search & GEO).