Newsletter Marketing & Email Campaign Management

While algorithms on social media are unpredictable and organic reach is declining, your email list is 100% yours (Owned Data). A newsletter offers a direct, controlled, and highly personal access to your customers. In times of AI-powered search engines, the inbox remains the place where you can build sustainable customer relationships and retain existing customers.

Nakaryu provides you with a well-coordinated team for newsletter management, email marketing, and newsletter automation. You choose a package of hours, we deliver strategy, implementation, and optimization – plannable, scalable, and efficient.

For companies looking to professionalize or scale email marketing: shops, service providers, SaaS, B2B, and growing brands – without building an internal CRM/newsletter team.

Quality beats quantity. Instead of blindly sending generic emails to the entire list, we rely on behavior- and lifestyle-based frequency. While 2 strategic mailings per month are ideal in the starter package, we dynamically control frequency in higher packages through automated trigger mails to avoid inbox fatigue.

Usually within a few days after order­confirmation and a brief kickoff – so you can quickly get started.

Since traditional open rates have become less accurate due to privacy updates (like Apple's Mail Privacy Protection), we focus on modern interaction KPIs. These include click-through rate (CTR), click depth within mailings, engagement over time, as well as actual downstream conversions (purchases, bookings, event registrations).

You only pay the booked monthly price – with no hidden fees. External costs such as shipping tool licenses are transparently coordinated with you in advance and organized by agreement; they are passed on 1:1 without any markup on our part. Shipping volume or technical add-ons also run directly and transparently through your own accounts.

Yes, studies estimate the average ROI of email marketing at around 36 to 42 euros per euro invested, making it one of the most profitable marketing channels.

After exhausting the quota, you book additional hours – at a fixed rate of 95 € /h.

To build sustainable results, clean data structures, and functioning automation flows, we work with an initial minimum contract period. After that, our contracts are flexible and can be canceled or adjusted monthly, for example if you want to upgrade from Traveler to Hero.

With hourly billing, the scope of services often remains unclearly defined. A flat rate like Nakaryu’s gives you planning security: You know exactly in advance how many mailings, which segmentation, and which automation sequences are included – with no surprises at the end of the month.

From the Hero package onwards, the complete creation of creative assets, custom graphics, and high-converting advertising copy (copywriting) is fully included. For the Starter and Traveler packages, we work with your existing content or optionally offer design packages as add-ons.

Depending on your needs: newsletter management, email marketing, copywriting, template design, segmentation, newsletter automation, testing, reporting, and optimization – plus interfaces and processes that make everything stable.

Usually within a few days. Depending on priority, we coordinate schedules with you; urgent matters can be implemented at short notice by arrangement.

Technical excellence (deliverability) is the foundation of our work. We set up all necessary authentications correctly for you – including SPF, DKIM, DMARC, and, if applicable, BIMI with your verified logo. We also continuously monitor your sender reputation and regularly clean your lists (list hygiene).

Web design is not included in the newsletter marketing service but can be booked as an add-on. Since websites incur ongoing costs (hosting, maintenance, licenses), we offer a separate web design flat rate for this. You can even book it directly as an add-on at the top of the configurator.

The suitable platform depends on the requirements. We support companies in selecting, setting up, and optimizing appropriate email marketing systems.
We pay special attention to factors such as automation capabilities, integration with website or shop, data management, tracking, and long-term scalability.

Newsletter marketing helps companies stay in regular contact with customers and build long-term relationships.
Through relevant content, personalized offers, and automated communication, companies can activate customers more frequently and improve customer lifetime value.

You book monthly plannable hour packages. Unused hours can be carried over for one month. The subscription can be canceled monthly at any time.

You have dedicated contacts and can reach us by email, chat, phone, or video call. We work like your internal team – quickly, structured, and reliably.

Regular coordination, clear processes, and reporting ensure that newsletters, automations, and campaigns run smoothly and you always keep an overview.

Yes. Within your hourly quota, you choose services freely. If additional needs arise, you book extra hours or switch to a larger package.

We record all hours in an online tool. On request, you receive monthly summaries so you can see exactly how your quota was used.