From Nuremberg for teams, brands, and events across the entire DACH region: Max Wellner delivers gamification and experimental marketing lectures – clear, engaging, and designed so that the audience not only listens but thinks along. If you want to book a lecture that is not a trend-bingo show but provides real mechanics, examples, and immediately usable ideas, we combine psychology, story, experience design, and modern tools into a format that resonates long after.
Our Solution
We make experience plannable: with a pointed lecture, tangible mechanics, and clear takeaways for your practice – so that „sounds exciting“ becomes concrete activation.
Captivating Lecture
→ Storytelling, examples & interaction with the audience
Appropriate Focus
→ Tailored to target group, occasion, and your goals
Immediately Applicable
→ Clear impulses instead of theory without impact
On Stage or Remote
→ Flexible for event size, location, and technology
Choose the right lecture format for your occasion
Without empty buzzwords. With aha moments, energy, and concrete next steps.
With the Gamification & Experimental Marketing Lecture by Nakaryu you bring fresh perspectives into the team – without lengthy onboarding. We coordinate content and examples in advance, deliver a clear dramaturgy, and ensure that in the end, there is not only applause but a plan for what you should test next.
This is how our lecture approach is structured:
Imagine your customer journey is like a game system. Whether small team or large event, we are your sparring partner. We translate this system together, you get a clear structure for mechanics, motivation, touchpoints & measurability. The best part: We can directly translate it into concrete experiments. Instead of vague ideas, building blocks like challenge logic, rewards, narratives, activation triggers, checklists, and clear responsibilities – tailored to your resources are created.
What distinguishes our Gamification & Experimental Marketing lecture
What is included in every lecture
Thorough Preparation
→ Briefing, target image, dramaturgy & suitable examples for your audience
Interactive Format
→ Mini exercises, live questions, and clear decisions instead of frontal monologue
Practice instead of Hype
→ Clearly explained, directly transferable, with concrete next steps.
Takeaway Documentation
→ Summary, frameworks, and to-dos for implementation.
Measurable Activation
→ Goals, KPIs, and simple tests to make impact visible.
Sustainable Transfer
→ Instead of “energy without connectivity”
Clear Coordination & Support after the Presentation
→ Quick inquiries and follow-up via clear communication channels
Scalable for the Entire Audience
→ From small groups to large stages – clear moderation included
Send a non-binding presentation request now
Get advice on the right Gamification & Experimental Marketing presentation
→ Write to hey@nakaryu.de, chat on WhatsApp, or call +49 152 58119266. We are happy to advise you.
15% discount on all packages
→ For clubs, creators & artists. Just write to us.
Referring is worthwhile
→ 100 € credit for every referred new customer.
This is how your presentation proceeds
Step by step to an effective impulse
What makes us special
As individual as your occasion
Quickly plannable & flexibly executable
→ Clear scope, clear impact, clear agreements.
Tailored content
→ Examples, interaction & frameworks tailored to your goals.
From motivation to mechanics – with practical know-how on experiences
→ Touchpoints, story & activation integrable as building blocks.
Tool stack & enablement for everyday use
→ For teams, event setups & hybrid formats.
Frameworks, templates & playbooks
→ So you can continue building yourself after the presentation.
Presentations from 95 € / hour
→ Including preparation, execution & takeaway summary.
Current methods & tools
→ Regularly updated examples, proven practical mechanics.
German-speaking, DACH-focused, internationally usable
→ Clear moderation and concise materials – delivered from Nuremberg.
Presentation comparison
Why Nakaryu is better than Standard keynotes
You want to book a Gamification & Experimental Marketing presentation, that not only entertains but changes behavior? With Max Wellner you get a presentation with clear dramaturgy, real cases, and a guide that fits your setup.
More impact, less show: Instead of „nice to know“ it’s about mechanics you can really use – from motivation drivers through touchpoints to measurable experiments. This way a presentation becomes the starting signal for real activation.
| Book marketing workshop (in-house & online) Comparison of formats with Max Wellner |
Marketing workshop with Max Wellner |
Standard seminar (open) |
Online course (self-study) |
Agency training (account team) |
|---|---|---|---|---|
| Individually tailored to goals & industry | ✔ | ✖ | ✖ | ✔ |
| In-house workshop bookable (on-site at your location) | ✔ | ✖ | ✖ | ✔ |
| Focus: Marketing Workshop (SEO, Google Ads, Social Media, Online Marketing) | ✔ | ✔ | ✔ | ✔ |
| AI/AI Workshop Content (Prompts, Workflows, Use Cases) | ✔ | ✖ | ✔ | ✔ |
| Hands-on: Working on your accounts/campaigns (Ads, SEO audit, content plan) | ✔ | ✖ | ✖ | ✔ |
| Participant interaction (Q&A, exercises, live feedback) | ✔ | ✔ | ✖ | ✔ |
| Materials, templates & checklists (SEO, Google Ads, Social Media) | ✔ | ✔ | ✔ | ✔ |
| Follow-up possible (sparring, review, implementation support) | ✔ | ✖ | ✖ | ✔ |
| Time savings for the team through clear roadmap & prioritization | ✔ | ✔ | ✖ | ✔ |
| Typical result | Concrete 30–90 day plan + next steps per channel | General knowledge without implementation context | Knowledge on demand without team alignment | Plan + implementation with agency dependency |
| Suitable for | Teams booking a marketing workshop & wanting to implement immediately | Individuals for further education | Self-learners with a lot of personal time | Companies with ongoing agency management |
Reviews
Real projects & the faces behind them
Timo Gerken
Head of International / FANDOM
★★★★★
“Thanks again for all your hard work on this. It was awesome working with you. We’ll certainly be reaching out for future campaigns.”
Lisa-Marie Sinnig
Account Manager / Mutabor GmbH
★★★★★
“A huge thank you for the great collaboration! We will definitely recommend you and if it fits for the next project, we will gladly come back to you!”
Patricia Brumme
Head of Marketing & PR / Enginsight GmbH
★★★★★
“So far everything is going well for us and everyone is very satisfied with the process.”
Rolf Naberink
Product Marketing Manager / Supermicro
★★★★★
“Definitely reaching out for future campaigns in Germany”
Frank Ferchau
Managing Director / Ferchau GmbH
★★★★★
“Simply excellent!”
Heinrich-Wilhelm Wudtke
Strategic Director / PURE Online GmbH
★★★★★
“The Belgian colleagues saw your work at the premiere in Berlin and are so impressed!”
Leandra Goldenstein
Marketing Coordinator / CrowdStrike
★★★★★
“Your commitment in lead acquisition was phenomenal, the communication always friendly and timely, and the on-site collaboration left nothing to be desired!”
Peggy Berger
Project Manager VW / Avantgarde GmbH
★★★★★
“Many thanks from our side! It was great and above all a real success 😊”
Cathalijne van Weert
Project Manager Events / Elfia
★★★★★
“Thank you both for being there!”
Claudia Löblein
Golfshop Nürnberg OHG
★★★★★
“Many thanks for your support, the shop is running smoothly!”
Questions about lectures? Here are the answers
FAQ
What does a lecture with Max Wellner include?
Our lectures cover conception, execution, and follow-up – from compact impulses to longer sessions with Q&A and transfer into your next experiments.
Which lecture topics do you offer?
You can book formats such as: Gamification lecture, Experimental Marketing lecture, keynote impulse, lecture with Q&A, interactive session (for teams or events).
How long does a lecture last?
That depends on the goal and scope. A compact workshop is often possible in 3–4 hours, an in-house workshop typically in 1 day. Multi-day seminars are suitable if you want to combine several topics and directly set up processes.
Can you build on and improve our current status?
Yes, we can analyze existing campaigns, events, or touchpoints and use them as a basis. Depending on the starting point, we sharpen your experience or develop new activation ideas – always with clear logic and priorities.
Are the lectures individual or standard programs?
Yes. Every lecture is tailored to your goals, target groups, and context – including suitable examples, interaction elements, and concrete recommendations. If needed, we also integrate hints on tools or measurement concepts.
Are lectures also possible remotely?
Yes, we can hold lectures on-site or remotely. For remote, we use interactive tools to ensure Q&A, polls, and short exercises run smoothly.
Are there materials, templates, and an implementation plan?
Yes. Depending on the format, we work with live polls, boards, and clear handouts – so that the transfer to your next steps can start immediately.
Can we continue working independently after the presentation?
Yes. You will receive materials that you can continue working with internally (e.g., mechanics canvas, experiment backlog, KPI checklist). Upon request, we will also show you how to maintain this in your tool setup.
What tools and requirements do you need?
For on-site presentations, we bring everything necessary and coordinate the technology/setup in advance. For remote sessions, you will receive access to templates and working documents so you can continue seamlessly.
Is there support after the presentation?
Yes, follow-ups, Q&A slots, or a short review after 2–4 weeks are available upon request to clarify questions and ensure transfer.
Can you integrate our existing systems and tools?
Yes, we can take your existing systems into account and outline suitable processes – e.g., for activation campaigns, event feedback, reporting, or test setups. The exact scope depends on the booked format.
What does a presentation with Max Wellner cost?
Our presentations are transparently calculated based on scope (duration, preparation, occasion, setup). You will receive a clear offer in advance so costs remain predictable.
Are there hidden costs?
No. There are no hidden costs. Additional services such as longer sessions, further appointments, or follow-ups only arise if you explicitly commission them.
Can I combine multiple modules?
Yes, we are flexible. You can book individual presentations or combine formats (e.g., keynote + interactive session). Dates are coordinated based on availability and lead time.
What happens after the presentation?
After the presentation, you can optionally book further support (e.g., sparring, concept review, or implementation support). You remain flexible at all times and decide how much guidance makes sense.
Are later additions or further sessions possible?
Basically yes – the exact scope depends on the format. We specify in the offer what is included (preparation, execution, follow-up, handouts). Beyond that, only with your approval.
Do we need additional licenses or software?
If external tools/licenses are required for certain interaction elements, we coordinate this in advance. Usually, we work with common, free, or already existing event and team tools.
Is the format also suitable for larger teams?
For larger groups, complex setups, or hybrid events, we plan accordingly more moderation and structure. This can be easily scaled – from small groups to large audiences.
Can you adapt content to our industry or target group?
Yes. Depending on the need, we can integrate topics such as activation, experience design, or measurability into the presentation – always focusing on your occasion, your target group, and clear next steps.
Can you help us with structure and activation ideas?
Yes. Especially for teams close to customers, we work on touchpoints, story, and interaction elements – including templates so you can test consistently.
Do you also develop concrete ideas that we can use directly?
Yes, we develop concrete ideas during the presentation or in an interactive session and prioritize them so you can start immediately. If you additionally need production or design, that can be added separately.
Can you also include performance or campaign context?
Yes, we can also consider paid or event promotion as context – e.g., hook logic, creatives, activation triggers, and measurability. The focus is on mechanics you can apply internally.
Is there support after the presentation?
Yes. If you have questions after the presentation or need help with implementation, follow-ups or sparring are possible – depending on need.
What happens if we still have questions after the presentation?
If anything is unclear, we clarify it in a structured way: with Q&A, short check-ins, or a sharpening of priorities so you remain able to act.
Do we receive documentation of the content?
Yes. You will receive a summary of the key points as well as templates/working documents so nothing is lost and implementation continues smoothly.
Can we expand or deepen content later?
Yes, within the agreed scope you can request adjustments or additions at any time (e.g., further examples, deepening, or an additional Q&A session).
This fits our presentation formats
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