Why build your own crisis team when we can act faster, more structured & cost-efficiently in an emergency? Crisis communication as a scalable setup: from monitoring to statement approval, so you remain operational and can focus on decisions. Suitable for startups, SMEs, and established brands.
Our Solution
Nakaryu supports you in crisis communication quickly, discreetly & structured – as a well-coordinated communication team for PR, statements, and reputation protection.
Ongoing Support
→ Including monitoring & rapid response channels
Direct Line
→ Clear contacts & short coordination
Predictable Costs
→ No setup fee
Cancelable Monthly
→ Stay flexible when things calm down again
References & Case Studies
Trusted by
strong brands
Crisis Communication & Reputation Protection from a Single Source
For All Industries: Communicate Securely When It Gets Critical
No matter the industry: Crises often arise suddenly. Negative reviews, internal incidents, shitstorms, or misunderstandings escalate quickly when processes are missing – or multiple parties communicate without alignment.
This is exactly where Nakaryu comes in: You get a Crisis Communication Team consisting of PR, Communication, Content, Social Media, Reputation, Monitoring, Approval Processes and Crisis Communication – with clear roles, quick coordination, and a focus on Ability to Act. Instead of hectic isolated actions „here and there“, we create a resilient crisis system: monitoring, escalation levels, Q&A, statement modules, and guidelines so you can react within minutes – consistently, legally compliant, and brand-conform.
The special thing: We don’t just think about external impact – but the entire setup. We organize facts, define core messages, coordinate stakeholders, and support implementation – from internal communication to press inquiries. Whether a local business, medium-sized company, or corporate structure with multiple approvals –, Nakaryu adapts.
Plannable, fast, and transparent: as a monthly flat rate with clear deliverables, defined approval processes, and a team that thinks proactively. So pressure turns back into control – discreetly, efficiently, and without friction.
Online Shops & E-Commerce
Beauty & Wellness
Creative, Media & Pop Culture
B2B, Coaching & Consulting
Real Estate & Architecture
Events & Conferences
Clinics, Health & Fitness
Gastronomy, Hotel & Tourism
Education, Associations & Social
Crafts, Construction & Mobility
Lawyers & Tax Advisors
Industry & Research
Choose the right crisis communication package for you
No setup fee. Cancel monthly – without unnecessary risk.
With Nakaryu you get our crisis communication setup as a flat rate – in every package. Monitoring, statement creation, Q&A, communication guidelines, coordination, community replies, press handling, internal communication, support & ongoing optimization: everything is included.
The only difference between the packages is your monthly hour quota – that is how much response capacity you can use per month.
This is what our pricing model looks like:
Whether a small business or a large company – Nakaryu works cross-industry and scales with you.
More hours mean: more output, faster response, more simultaneous coordination and shorter time-to-statement.
You decide how much capacity you need – we implement and keep the line consistent.
This is what makes Nakaryu
Your benefits in all packages
Strategy & crisis planning
→ situation overview, risk assessment & dedicated contact person
Statements, Q&A & storyline
→ text modules, argumentation lines and templates for web, social & press
International operational capability
→ multilingual adaptation and culturally appropriate tone
E-commerce: reviews & trust
→ handling reviews, trust signals and communicative escalations
360° crisis communication & statements
→ consistent communication across all relevant channels
Design & assets
→ visuals, info cards and guidelines for a coherent appearance
AI, tech & monitoring
→ social listening, alerts, documentation & efficient workflows
Support & readiness
→ fast availability and support 7 days a week
Individual Approach
→ No one-size-fits-all, but a plan tailored to the situation and brand.
Community & Comment Management
→ Response guides, escalation rules & moderation logic
SEO & Reputation Protection
→ SERP strategy, strengthening owned media, and impact tracking
Events, Trade Shows & Live Situations
→ Communication plan for on-site scenarios and live statements
PR & Media Relations
→ Press inquiries, statements, and coordinated external communication.
Project Management & Approvals
→ Central coordination, versioning & regular status updates
Stakeholder Management & Alignment
→ Coordination with leadership, HR, Legal, and teams for a clear direction
(Add-on) Website & Ecommerce
→ Book our web design flat rate here.
Crisis Communication Package Selection
Choose your desired package
Starter
995 € per month
Quick start into professional crisis communication
10 hours / month
Ideal for smaller teams looking for a solid basic setup for crisis communication: monitoring basics, draft statements, and clear guidelines – without much overhead.
Traveler
1,895 € per month
More room for maneuver in dynamic situations.
20 hours / month
Ideal for companies under regular communication pressure: we handle monitoring, coordinate responses, create Q&A, and support approvals so you can react consistently and quickly.
Hero
3,595 € per month
Your outsourced crisis communication unit.
40 hours / month
Ideal for teams that want to cover crisis communication professionally on an ongoing basis: prioritization, close coordination with stakeholders, and consistent implementation across all channels.
Legend
6,895 € per month
For complex cases, many stakeholders & high visibility. Everything from „Hero“, plus:
80 hours / month
Ideal for large brands with high public attention: maximum capacity, high-priority support, parallel coordination, and fast enterprise-level implementation. Exclusive & limited to a few slots.
Questions? We’re happy to help!
→ Write to hey@nakaryu.de, chat on WhatsApp, or call +49 152 58119266. We are happy to advise you.
We support all industries
When do I need which package?
Respond quickly, without chaos
HeimWerk Franken GmbH
„After an unfortunate construction delay, angry reviews and accusations quickly accumulated within a few hours in local forums. HeimWerk Franken booked the Starter Package: We defined a clear, de-escalating customer statement in a very short time, provided the service team with a practical response guide, and calmly managed the situation in a structured way before a local backlash could develop.“
Systematic Reputation Management
Food Manufacturer Frischwerk
„A video appears at Frischwerk showing a customer pointing out an alleged quality defect in a product. The video spreads quickly and prompts inquiries from customers, trade partners, and employees. Frischwerk needs a unified communication line for social media, email, and support. We develop Q&A, statements, response guides, and approval processes to ensure all parties communicate consistently.“
Crisis Communication with High Visibility
TechSphere Solutions
„TechSphere Solutions, a Hamburg-based tech corporation with 1,200 employees, faced allegations regarding data privacy concealment. The Hero Package mobilized a multi-channel strategy: CEO statements, press conferences, targeted media briefings, and legal coordination. Counter-statements in top publications stabilized the narrative. The crisis was controlled within three weeks, stock losses limited to 12%, and customer attrition risk minimized.“
Crisis Communication for International Teams
Tech Company AetherGrid
„After a technical security incident, AetherGrid suddenly came under international scrutiny. Customers, partners, and media in Germany, France, the UK, and the USA demand answers. At the same time, local teams operate with different approval processes. We establish an international crisis playbook, coordinate multilingual statements and Q&A, structure stakeholder communication, and ensure all markets respond with a consistent message.“
More Trust & Reputation
More Clarity & Process Reliability
Faster Response & Less Escalation
More Consistency & Less Miscommunication
15% discount on all packages
→ For clubs, creators & artists. Just send us a message.
Referring pays off
→ 100 € credit for every referred new customer.
This is How the Onboarding Works
Step by Step to the Crisis Communication Flat Rate
What makes us special
As unique as your
company
24/7 rapid response & personal support
→ Fast help, monitoring & implementation – whenever you need it.
Cancelable monthly
→ Maximum flexibility without long-term contracts.
Always prepared
→ Tools, processes, and clear guidelines for reliable crisis communication.
Everything from a single source – from statement to implementation
→ Communication, PR, content, monitoring & coordination – one team, one system.
Seamlessly integrated like your in-house team
→ Personal support, dedicated contacts, maximum transparency.
Team relief & planning reliability
→ More impact in crisis – without creating additional positions.
Internal tools & proprietary plugins
→ Efficient processes with optimized workflows & tailor-made solutions.
Plannable, transparent costs
→ Fixed price without surprises – no hidden agency fees.
Future-proof and capable of learning
→ We improve processes to make the next situation easier.
German quality, internationally scalable
→ Secure procedures & discreet implementation, made in Nuremberg.
Flat rate vs. individual commissioning
Why Nakaryu is better than
Individual agencies
Do you want to communicate calmly, quickly, and consistently in critical situations? Then Nakaryu is the right choice for you. We deliver crisis communication that goes beyond a single statement – with monitoring, approval processes, and clear guidelines for all channels.
With our setup, you get a reliable crisis communication structure that protects trust and reduces escalations. From situation analysis and key messages to formulations and Q&A to implementation in daily business: We accompany you step by step to ensure communication works even under pressure.
Instead of coordinating multiple service providers, you get a well-coordinated team – fast, plannable, and transparent – so you regain control over the situation.
| Tasks / Advantages | Nakaryu | Freelancer | Advertising agency | In-house |
|---|---|---|---|---|
| Basic services (monitoring, statements, reputation management, multichannel) | ✔ | ✔ | ✔ | ✔ |
| 24/7 responsiveness in a shitstorm | ✔ | ✖ | ✖ | ✔ |
| Playbook, legally compliant coordination & follow-up (PR x Legal x HR, post-mortem) | ✔ | ✖ | ✔ | ✔ |
| CEO/Spokesperson briefing & media training (short notice) | ✔ | ✖ | ✔ | ✖ |
| AI-powered automations (alerting, sentiment, comment triage) | ✔ | ✖ | ✖ | ✖ |
| Costs | from 995€ / month | 4,000€+ / month | 2,000–20,000€+ | 10,000 €+ / month |
Reviews
Real projects & the faces behind them
Timo Gerken
Head of International / FANDOM
★★★★★
“Thanks again for all your hard work on this. It was awesome working with you. We’ll certainly be reaching out for future campaigns.”
Lisa-Marie Sinnig
Account Manager / Mutabor GmbH
★★★★★
“A huge thank you for the great collaboration! We will definitely recommend you and if it fits for the next project, we will gladly come back to you!”
Patricia Brumme
Head of Marketing & PR / Enginsight GmbH
★★★★★
“So far everything is going well for us and everyone is very satisfied with the process.”
Rolf Naberink
Product Marketing Manager / Supermicro
★★★★★
“Definitely reaching out for future campaigns in Germany”
Frank Ferchau
Managing Director / Ferchau GmbH
★★★★★
“Simply excellent!”
Heinrich-Wilhelm Wudtke
Strategic Director / PURE Online GmbH
★★★★★
“The Belgian colleagues saw your work at the premiere in Berlin and are so impressed!”
Leandra Goldenstein
Marketing Coordinator / CrowdStrike
★★★★★
“Your commitment in lead acquisition was phenomenal, the communication always friendly and timely, and the on-site collaboration left nothing to be desired!”
Peggy Berger
Project Manager VW / Avantgarde GmbH
★★★★★
“Many thanks from our side! It was great and above all a real success 😊”
Cathalijne van Weert
Project Manager Events / Elfia
★★★★★
“Thank you both for being there!”
Claudia Löblein
Golfshop Nürnberg OHG
★★★★★
“Many thanks for your support, the shop is running smoothly!”
Questions about the crisis communication flat rate? We have answers
FAQ
What exactly is crisis communication – and when do I need it?
Crisis communication helps you communicate quickly, clearly, and consistently even during negative events. This could be a social media storm, a product issue, an internal incident, negative press coverage, a data breach, or a suddenly escalating discussion. What matters is not only what happened but how quickly and coordinated you respond.
How does Nakaryu work in crisis communication?
Nakaryu provides you with a well-coordinated crisis communication team as a flat rate. You choose your hours package, and we support you flexibly – plannable, discreet, and with clear processes.
Do you also respond to reputation issues caused by AI responses and search engines?
Yes. In addition to classic PR and social media, we analyze how automated systems, review portals, and search results depict the situation, and counter outdated or false representations with targeted signals and content.
Who is the crisis communication flat rate suitable for?
For startups, SMEs, and established companies that need to react quickly in emergencies – without building their own crisis team and without communication chaos.
How quickly can I get started?
Usually within a few days after orderconfirmation and an initial briefing –, in urgent cases we prioritize the start by arrangement.
What costs will I incur?
You only pay your booked monthly rate. No hidden fees. External costs (e.g., monitoring tools, legal review, licenses) are transparently agreed with you in advance.
Additional Costs
We procure tools or licenses in consultation and pass them on 1:1. If external services are necessary (e.g., legal review), we coordinate this transparently and with clear approval.
How are additional or overtime hours billed?
After exhausting the quota, you book additional hours – at a fixed rate of 95 € /h.
Is there a minimum term and notice period?
No, the package can be canceled monthly at any time.
Which tools do you use for crisis monitoring?
We use AI-driven monitoring platforms (Brandwatch, Meltwater, Semrush) combined with manual research. This guarantees 24/7 capture of mentions, sentiment analysis, and escalation detection.
Which services are included?
Crisis communication, statement creation, Q&A, community management, monitoring, reputation protection, PR handling, content and coordination – an interdisciplinary team with clear approval processes.
Do you also create crisis landing pages or emergency websites?
Yes. In case of technical failures, cyberattacks, or urgent information needs, we quickly set up isolated status or information pages so that your core channels are relieved and visitors find reliable updates.
How quickly are tasks implemented?
Usually within a few days. Depending on urgency, we prioritize topics together; in acute situations, we can respond very quickly by arrangement.
Are websites or shops included as well?
Web design is not included in the crisis communication flat rate but can be booked as an add-on. For information pages, statement landing pages, or website adjustments, we offer separate web options that you can add if needed.
How flexible is the collaboration?
You book monthly plannable hour packages. Unused hours can be carried over for one month. The subscription can be canceled monthly at any time.
How does communication work?
You have a dedicated contact person and can reach us by email, chat, phone, or video call. We work like your internal communications team – quickly, discreetly, and in an organized manner. If needed, we also provide on-site support (plus travel expenses).
How is support handled during the collaboration?
Regular coordination, transparent documentation, and clear escalation paths ensure that you always know what happens next and which messages have been approved.
Can I add or change services at any time?
Yes. Within your hourly quota, we prioritize tasks flexibly. If you need more, you can book additional hours or switch to a larger package.
How are hours documented?
We record all hours in an online tool. Upon request, you will receive monthly summaries so you can see exactly how your quota was used.
This fits the full-service flat rate
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